January 24, 2011

Introducing Go Places Application on Facebook

We’re excited to unveil Go Places on Facebook, a unique platform that rewards Customers with TrueBlue points and special discounts so you can earn free trips faster. Customers will be able to rack up points and deals throughout the holidays, starting today and up to March 1, 2011. This is the first of many Customer-driven promotions that we have planned for 2011 on Facebook Places.

To participate in Go Places, TrueBlue members must first register at www.facebook.com/jetblue and grant permissions for the application.  Customers can learn more about TrueBlue, our Customer loyalty program, and enroll for free at www.jetblue.com/trueblue.

For each check-in at an official JetBlue airport location via Facebook Places, 25 TrueBlue points will be awarded.  Customers who tag a friend they’re traveling with will also unlock a special badge.  Furthermore, the first 100 Customers to check in at Boston’s Logan International, Ft. Lauderdale-Hollywood International, Long Beach, New York’s John F. Kennedy International or Orlando International airport locations will receive an additional 100 TrueBlue points.

Go Places is the first location-based social media application to utilize the Facebook Places API.  Unlike many apps, Go Places will allow our  Customers to earn real rewards because it is directly tied to the TrueBlue loyalty program. Additionally, people can simply check-in with their mobile phone using the Facebook Mobile Application and Go Places will automatically deliver virtual badges and credit their TrueBlue points. There is no need to download a separate application. JetBlue is the first airline to standardize official “Places” Pages for their terminals enabling user check-ins and share their travel plans virtually with friends, proudly displaying unique Go Places badges unlocked on their adventures.

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