December 25, 2010

New York Jets Fan Appreciation Week

On Sunday December 12, JetBlue was the presenting sponsor of the New York Jets Fan Appreciation Week, and home game vs. the Miami Dolphins. As the Official Airline of the Jets we took this opportunity to reward local fans and JetBlue Customers. During the week leading up to the game we offered fans a special deal on winter flights to Florida by surprising shoppers at the Jets Retail Shop in New York City with postcards for discount on flights. In addition, several lucky winners were awarded special prizes, including free flights, and a trip to Aruba!

During the game on December 12 it was impossible to miss the JetBlue logo and signage in the stadium; and we rewarded even more fans with a sponsored a halftime field goal kicking contest, and a lucky row giveaway. Jets Fan Appreciation Week is just another way we are promoting our partnership with NY’s beloved football team, rewarding Customers, and continuing to support our position as New York’s hometown airline.

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