November 20, 2010

2010 Smarter Travel Award winner!

We’re proud to have won the 2010 Smarter Travel Reader’s Choice Award in the Favorite Free Airline Amenity category, with our free first checked bag, DirecTV, and snacks as our most popular amenities. We also came in second for Favorite Domestic Airline and for Friendliest Flight Attendants and Crew behind Southwest.

About the award from SmarterTravel
“By an overwhelming margin (more than 55 percent of all votes), the award for Favorite Free Airline Amenity is shared by Southwest and JetBlue, which both offer free checked bags (two per passenger on Southwest, one on JetBlue). Entertainment and food also got high marks, with JetBlue’s DirecTV coming in second and Hawaiian’s meals third.

We recognize that the days of having free amenities bundled in with your airline ticket are relics of the past. However, in your perfect world, what complimentary services would be included with your boarding pass?

First Place: Checked bags (Tie: Southwest, JetBlue)
Second Place: DirecTV (JetBlue)
Third Place: Meals (Hawaiian)

Visit for the full list of winners.

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