October 18, 2010

Boston’s #1 carrier becomes official airline of the TD Garden arena; contest written in the sky!

As Boston’s #1 carrier, we’re proud to announce a multi-year partnership with the prestigious TD Garden to become the Official Airline of the arena, including exclusive branding rights to the grand East and West Entrance Experience. The exclusive branding area provides a platform to promote JetBlue’s newest marketing campaign, You Above All – a newly articulated brand promise and a restatement of our commitment to putting people first that was founded on our original and ongoing mission to bring humanity back to air travel.

To celebrate, tomorrow we’ll host a ‘Boarding Pass Bonanza’ for all Bostonians at the newly branded arena entrances, where 10,000 free boarding passes, each with one of JetBlue’s 39 destination codes and a unique ‘Flight Number,’ will be handed out between 7:30 a.m. and 1 p.m.   Thirty-nine prizes, representing the 39 nonstop destinations we offer from Boston, of 19 pairs of round-trip airfare tickets on JetBlue, 19 pairs of tickets to TD Garden events and concerts. In addition, one grand prize winner will receive 50,000 TrueBlue points, to be redeemed for award travel on JetBlue, and a suite to a TD Garden event.

At 1:30 p.m. (weather permitting), boarding pass holders will look to the sky, where the grand prize winner will see their city code and flight number in skywriting immediately above TD Garden.   The remaining winning ‘Flight Numbers’ will be posted on the internet at www.tdgarden.com/jetblue at approximately 2 p.m. tomorrow.

Posted by in Breaking News, Community, Customers, Partners | Permalink | 0 Comments | Share on Facebook | Share on Twitter

Leave a Reply