October 15, 2010

Introducing You Above All: “Ground Rules” videos

In conjunction with the launch of our new marketing campaign, You Above All, we’ve taken over YouTube to introduce a series of fun online videos called “Ground Rules!”

These are real people in real situations being deprived of basic services they’ve come to expect. We hope you enjoy them and that you’ll share them with your friends and family through Facebook, Twitter and other social media.


New Yorkers are used to small spaces but this is ridiculous! Watch what happens when the ground rules change.


It’s amazing how much trouble a measly half-can of soda can cause.


New Yorkers can be tough. Add extra fees to their cab rides, and you’ll find out.


It’s true, people hate making unnecessary stops. A lot. Watch what happens when the ground rules change.

Posted by in Breaking News, Social Media | Permalink | 5 Comments | Share on Facebook | Share on Twitter

5 Comments on “Introducing You Above All: “Ground Rules” videos”

  • Posted by Marigene on October 16, 2010 at 5:03 am

    What incredibly creative and thinker of great thoughts Madmen thought this up?

    It’s brilliant!!

  • Posted by bhatnaturally on October 17, 2010 at 3:50 pm

    Brilliant! Hats off! Loved it.

  • Posted by LaSandra Brill on January 22, 2011 at 2:11 am

    LMAO!! These are awesome!

  • Posted by KC on May 9, 2012 at 5:37 am

    Ha! These are hysterical (and hit home!). Makes me actually look forward to watching commercials, rather than skipping over them. Good job. Keep ‘em coming! looking forward to more.

  • Posted by kc on May 9, 2012 at 9:37 pm

    p.s. I caught another one over the wkend(new?) when watching the hockey playoffs on Sunday (Boston area)but don’t see it on here. It was really funny ! I was hoping to see it again :o)

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