October 15, 2010

Introducing You Above All: “Ground Rules” videos

In conjunction with the launch of our new marketing campaign, You Above All, we’ve taken over YouTube to introduce a series of fun online videos called “Ground Rules!”

These are real people in real situations being deprived of basic services they’ve come to expect. We hope you enjoy them and that you’ll share them with your friends and family through Facebook, Twitter and other social media.


CAB JAM

New Yorkers are used to small spaces but this is ridiculous! Watch what happens when the ground rules change.


GLASS HALF FULL

It’s amazing how much trouble a measly half-can of soda can cause.


TAKEN FOR A RIDE

New Yorkers can be tough. Add extra fees to their cab rides, and you’ll find out.


THE LOCAL

It’s true, people hate making unnecessary stops. A lot. Watch what happens when the ground rules change.

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