October 14, 2010

You Above All: Nothing to Hide

To kick off You Above All, we produced this internal video to get our Crewmembers psyched about the new campaign. Check out our CEO Dave Barger, as he explains our philosophy of transparency in a most unique way.

Check out the Advertising Age article about our campaign.

Posted by in Breaking News, Videos | Permalink | 3 Comments | Share on Facebook | Share on Twitter

3 Comments on “You Above All: Nothing to Hide”

  • Posted by Mike Fitzpatrick on October 15, 2010 at 9:16 pm

    Why not put this one out to the public?

  • Posted by Mike Fitzpatrick on October 15, 2010 at 9:20 pm

    Why is it we never mention the fact that we never overbook and are never left stranded. 150 customers for 150 seats.

  • Posted by Mike Fitzpatrick on October 15, 2010 at 9:26 pm

    We have a REAL logo plane, we have a JETS logo plane. Where is the RED SOX Logo plane, or Boston College logo plane. Both these teams we have an association with also. If your trying to be the airline of Boston telling them that your the airline of the Red Sox and Boston College, then painting a AC in Jets colors and Real colors but not Boston teams. Nice going!

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