October 14, 2010

Announcing: You Above All

That’s right, it’s all about YOU!

We’re excited to announce the launch of our new ad campaign, which features – you guessed it – YOU, the valued Customer, as the central focal point. We at JetBlue understand well how important it is to operate using values like safety and integrity, which we hold as our top priorities, but we also value humanity, honesty, simplicity and fun. After all, we came into existence in order to bring humanity back to air travel.

We like having you onboard. We give you the full can of soda. We don’t overbook our flights. We give everyone comfy leather seats with lots of legroom and free TV. Plus, we’re super cute. Just to name a few.

So the next time your mom gives you that disapproving look and says, “The whole world doesn’t revolve around you, [insert name]!” you can tell her, “At JetBlue, mom, it does.”

Check out a sampling of our new advertising that matches these core values and keep an eye out for more on its way soon. And remember, it’s You Above All!

JetBlue in the New York Times

This morning, New York Times advertising columnist Stuart Elliott ran an article, “JetBlue Pokes Fun at the Competition,” on the new campaign. In a lengthy discussion of the “Ground Rules” videos described above, Elliott writes, “The videos will take sharp pokes at how other airlines treat their customers…and all end with this assertive slogan: ‘If you wouldn’t take it on the ground, don’t take it in the air.’”

Read it here

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