October 3, 2010

JetBlue in the news: JetBlue’s relaunched loyalty program takes flight

Our own Dave Canty, Director of Loyalty and Marketing Partnerships recently spoke about our new TrueBlue Loyalty program at the Colloquy Loyalty Summit which Chief Marketer and describes his presentation at length. Canty talks about the year-long process of reaching out and listening to what our Customers wanted and working to tailor a rewards program that met their needs.

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