October 2, 2010

Sweepstakes winning Customer throws out first pitch at Fenway

This summer, our Loyalty Marketing team held a sweepstakes in conjunction with our partner, the Boston Red Sox. Prizes included Red Sox tickets and TrueBlue points, with the grand prize winner receiving 100,000 TrueBlue points, 10 Red Sox tickets, a VIP tour of Fenway Park and the opportunity to throw out the first pitch at Monday’s Red Sox home game against the Baltimore Orioles. Not too shabby!

Also, every time the Red Sox scored 10 or more runs at home this summer, we gave 10,000 TrueBlue points to 100 sweepstakes registrants. That meant that 300 of the 67,000-plus participants earned a nice bonus to their TrueBlue accounts!

So who was the lucky winner? Boston-native Alyssa Bono took the top prize, getting to throw out the first pitch at what was her first Red Sox game. Alyssa, a 24-year-old dental hygienist and former figure skater, used the game tickets to bring along a big group of family and friends. And now that she has another 100,000 TrueBlue points, she will probably visit one of our Jamaican destinations, which are her favorite BlueCities.

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