September 21, 2010

Bravo, BEVO! Celebrating the University of Texas Mascot’s 94th Birthday with $94 Fares

As the Official Airline Sponsor of UT Athletics, we’re pleased to celebrate with the Texas Longhorns as BEVO, the University’s beloved mascot, turns 94. BEVO made his first public appearance as the UT mascot in the fall of 1916 and in recognition the value airline is offering special $94* birthday fares for travel each way between Austin and Fort Lauderdale, L.A./Long Beach or San Francisco. Customers must book travel by Sept. 28 at www.jetblue.com for travel Oct. 5 – Nov. 17, 2010.

As the presenting sponsor of UT’s home football game on Sept. 25 vs. UCLA, we will feature a special on-field presentation to honor the Neighborhood Longhorns Program (“NLP”), the official educational outreach program of The University of Texas.  The program serves elementary and middle school students, inspiring them to pursue higher learning through exposure to the college experience. By providing economically disadvantaged youth with incentive-based learning programs, NLP currently helps more than 5,000 students in second through eighth grades and currently serves 30 schools throughout the Austin community. We will also make donations throughout the year to the Neighborhood Longhorns Program to support the nearly 300 teachers who are dedicated to the educational development of the youth in Austin, TX.

Additionally, we will recognize American hero Mr. Robert Luscomb, who was awarded the 30-day All You Can Jet (AYCJ) pass by the airline and the Wounded Warrior Project, a non-profit, nonpartisan organization that offers veterans programs and services to aid their physical rehabilitation and improve their mental health and well-being. Customers traveling on the AYCJ Pass can travel to any of JetBlue’s international and domestic destinations as often as they like.  Luscomb, who sustained both visible and invisible injuries while serving our nation, is traveling on the pass over the course of September to attend various events across the country, honoring his service and empowering his recovery.

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