September 20, 2010

JetBlue loves New York – and New York loves JetBlue!

As part of our decision to keep our main Support Center in New York, we have entered into a long-term marketing partnership with the Empire State to jointly promote tourism and help spur business opportunities state-wide.

With that comes the right to use the I Love NY logo alongside the JetBlue logo in a new creation designed in a collaborative effort between the JetBlue Brand Team and logo creator Milton Glaser himself. The modification of our logo and the combination of it with New York State’s logo into one new mark is unprecedented.

As T.J. McCormick, our General Manager Brand Design noted, “What we loved immediately about this co-brand logo is that it clearly captures what we all know: that JetBlue is at the heart of New York and New York is at the heart of JetBlue.”

Today’s announcement marks the beginning of a historic new partnership between JetBlue and New York State’s iconic I LOVE NEW YORK brand,” said Governor David A. Paterson. “Tailored co-branding opportunities like this will help drive tourism to New York, creating new jobs and spurring economic development throughout the State. JetBlue has a historic link to New York State with a decade of operation here. The company’s decision to rededicate itself to the Empire State and develop this unique marketing strategy truly demonstrates that New York is at the heart of JetBlue.”

Press Release

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