September 16, 2010

From the masterminds behind Project Runway

JetBlue recently joined forces with Modelinia, the masterminds behind projects such as Project Runway, to produce a series of destination-themed videos in support of islands within our Caribbean network. In each episode, a well-known model acts as a tour guide, revealing each respective destination’s “hot spots.” The first three episodes created are dedicated to the island of Puerto Rico, where Sports Illustrated swimsuit model, Damaris Lewis, takes viewers through El Yunque Rainforest, to Serralles Castle and beyond. Over the next few months, we’ll be working with their Bermuda, Barbados, Dominican Republic, and Jamaica tourism board partners to develop similar content for each of the respective islands. Come October, these first three Puerto Rico-focused videos will run in-flight on our PlusTV station, so keep a look out! See below for the first of three videos:

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