September 3, 2010

Did You Know…? Even more means even more!

When we announced earlier in the week our new offering of early boarding for those who purchase our Even More Legroom seats, we were doing something that might be confusing to some. We were offering even more added value to an existing offer. We know it’s hard to wrap your head around because most airlines (and even most companies) wouldn’t attempt such feats. In fact, most businesses do the exact opposite, either charging you the same and taking something away or charging you more for something extra.

We believe it’s just plane fair to let those Customers who pay for more legroom to board early, so they can get early access to the overhead bin space. After all, we became an airline in order to “bring humanity back to air travel.”

Don’t want to pay for more legroom? No problem! You already GET MORE legroom on JetBlue than any other U.S. airline offers in coach class. The Even More Legroom seats offer – take a guess – even more legroom! With this offering you can now also board early and have early access to overhead bin space. We know, you’re welcome.

The glorious gams featured above belong to our six-foot-five-inch tall Marketing Crewmember Don who certainly appreciates our Even More Legroom seats

Related: Jaunted
Seat Guru

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2 Comments on “Did You Know…? Even more means even more!”

  • Posted by ttuttle on September 3, 2010 at 6:02 pm

    This makes no sense. Overhead bin space is a finite resource. You can’t let the EML seats use it first without increasing the chances that someone in a non-EML seat will be forced to gate-check their bags if the bins fill up. Unless you’re adding more bins, you can’t “add value” in one place without removing it somewhere else. As for “We believe it’s just plane fair to let those Customers who pay for more legroom to board early, so they can get early access to the overhead bin space.”, I just don’t see how that follows. They paid for extra legroom, not guaranteed overhead bin space.

    EML seats are a reasonable thing to offer — paying for more space is fair, just as paying for a headset or a beer is. But letting those customers board first seems like arbitrarily giving them better service.

    If you want to offer what is essentially “economy plus” — bigger seats, earlier boarding, and (on the A320) front of the plane, that’s fine. But I (and probably others) like JetBlue in part because there’s no notion of tiers — everyone gets the same service, regardless of how much their ticket cost or where they’re sitting.

  • Posted by JetBlue on September 3, 2010 at 6:20 pm

    Thank you for your comment. We don’t anticipate this offering will cause our overhead bins to fill up any more than usual, though we do also offer first checked bag for free, if that is ever a concern.

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