July 5, 2010

Be True: Dr. Jay is true to wilderness medicine education

As you may know, we launched our Be True campaign last week, which tells the story of six outstanding TrueBlue members and what they hold to be true. Meet one of the six below, Dr. Jay.

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Dr. Jay Lemery doesn’t have to wear a white coat to do the most good. From mountain rescues to hurricanes to earthquakes, he’s taught his students to always be leaders in the field of wilderness medicine. Where modern medicine has an infinite toolkit, wilderness medicine is the opposite. It relies on ingenuity of a doctor with very limited resources — sometimes nothing more than a Swiss Army knife.

Jay loves to hear from his former students, many who are making a difference all over the world. They use the knowledge he shared with them to help people in disaster situations or in undeveloped countries. His wilderness medicine education program has had a ripple effect across continents and cultures.

We admire people who do more with their passion, people who share their knowledge, people who are true. It’s this commitment to people that helped inspire TrueBlue, our redesigned rewards program.

Watch the video and learn more about Be True

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