July 1, 2010

Everyone’s true to something. And we’re true to you.

You told us what you wanted. We listened.

We’re proud to announce Be True!

Be True highlights the passions of six real TrueBlue members, selected from nearly 100 inspiring candidates that were nominated by our own Crewmembers. Each Customer’s passionate true story of dedication – providing clean water wells in Tanzania, training medical students to care for people in austere environments, or teaching improvisation – demonstrates the importance of being true to yourself and your passion.

Similarly, TrueBlue shares its own passion of being true to its members by redesigning the Customer loyalty program based on what Customers want: every seat on every flight is available for travel and there are no blackout dates, allowing Customers to redeem rewards whenever they want to travel. This transparent and flexible new program is richer and more rewarding for members, who can earn one-way awards flights starting at just 5,000 points.

To celebrate Be True, TrueBlue is offering an enrollment and flight bonus opportunity for signing up. Today through Thursday, July 8, new members will receive 1,000 bonus points when they join and enter the enrollment code: BETRUE2. For Customers who also purchase a flight and jet within 60 days of joining, JetBlue will also provide an additional 2,000 points. To join, visit www.jetblue.com/betrue.

betrue2Meet the true people with true passions here

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