March 22, 2010

Leave New York City? Fuggedaboutit!

Start spreading the news- It’s New York for us!jetbluenewyork

JetBlue is New York’s Hometown Airline and that’s where we plan to remain! As the only airline based here in the Big Apple — not in some city 700 miles away (I don’t care what your sign says, there is no such thing as “New York style pizza” outside of New York!) – we proudly lay claim to that distinction like no one else can. Today we made our commitment to NYC loud and clear with our announcement that we want to be a part of it and stay in the big town when the lease on our current headquarters is up in 2012. We’ll also be folding our Darien, Connecticut, satellite office into our new headquarters, bringing 70 new jobs to New York.

“JetBlue has made smart and bold business decisions,” said Mayor Bloomberg at a press conference today, “and staying in New York is an example of that.”

“Profit is a word they don’t know very well in the airline business,” Bloomberg joked. “A small number of airlines have turned a profit this year, and JetBlue is included.” Mayor Bloomberg went on to remark that, “JetBlue and New York both have defied conventional wisdom,” and that, “we need reliable, affordable transportation and JetBlue offers that.”

With the planned move out of our current facilities, we took the opportunity to poke around our network and see what our options were in other cities (we’ve now got 60 of ‘em, after all). It was an exhaustive search that took us to all corners of the country to look at things like quality of life and economic incentives, but that search ended right back where we started- here in the Big Apple- home to our history and our heritage.

We will be moving a mere six miles down Queens Boulevard from Forest Hills to Long Island City (LIC). Our new stomping grounds, LIC, is a stone’s throw from Manhattan, just over the 59th Street Bridge. Our new headquarters will be in the handsome Brewster Building, a great 1911-era building with an interesting pedigree: it’s an old Rolls-Royce factory, and a place where aircraft were produced during World War II (how appropriate). The rooftop terrace will be great for plane spotters to watch arrivals into nearby LaGuardia Airport.

We’re thrilled to be part of the budding Long Island City, an “industrial hip” neighborhood that is quirky and cute and uniquely situated as a rising star; not unlike JetBlue when we started 10 years ago. We’re pleased as punch to cozy into our new home in the midst of this emerging gem.

In addition, recognizing JetBlue as New York’s Hometown Airline, the State of New York will begin joint branding with us of the world-recognized I Love NY logo, in an unprecedented partnership with the State’s iconic brand!

“New York and JetBlue are made for each other,” our CEO, Dave Barger, remarked. Like many of our Crewmemebers, New York City was the birthplace of our airline and we remain the largest domestic airline out of JFK. Plus, with our state-of-the-art terminal at New York’s JFK Airport, T5, we have good reason to call New York our home!

If we can make it here, we’ll make it anywhere! It’s up to us, Blue York!

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