March 14, 2010

BankAtlantic Center to unveil JetBlue tailfin March 16

As part of our sponsorship with BankAtlantic Center and the Florida Panthers, we’ll unveil a massive tailfin sculpture at the Fort Lauderdale arena on Tuesday. The ceremony will take place at 5 p.m. on our “Tarmac” outside the main entrance to the arena.

The tailfin has been hailed as “one of the most unique sponsorship elements in the sports and entertainment industry.”

Partnership announcement
Press coverage of tailfin ceremony

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