March 14, 2010

BankAtlantic Center to unveil JetBlue tailfin March 16

As part of our sponsorship with BankAtlantic Center and the Florida Panthers, we’ll unveil a massive tailfin sculpture at the Fort Lauderdale arena on Tuesday. The ceremony will take place at 5 p.m. on our “Tarmac” outside the main entrance to the arena.

The tailfin has been hailed as “one of the most unique sponsorship elements in the sports and entertainment industry.”

Related:
Partnership announcement
Press coverage of tailfin ceremony

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