March 10, 2010

1,000 FREE tickets handed out!

4424211141_23ee49dd9aThank you to all who participated in today’s Twitter-driven 10th anniversary celebration giveaway. We distributed nearly 1,000 FREE* tickets around NYC!

We started at noon on Broadway and Dey Street in the Financial District and asked that people bring us birthday cards. Unbeknownst to us, there was a greeting card store just behind us — luckily for participants, and Hallmark!. Our first potential jetter arrived less than three minutes after the tweet, with many many more to follow. We ran out of tickets in just 25 minutes downtown!

We than headed to University Place and 11th Street near Union Square (we first tried to take the subway, but too many people were following us so for safety reasons we had to hop a cab!). For round two, we asked that people wear something blue and bring us something airplane-related.

Our last stop (by this point we had lots of folks trailing us,  including some in cabs following ours!) was 50th Street and 6th Avenue near Rock Center in Midtown. This time, the ask got more challenging: we wanted people to make us a postcard of our 10th BlueCity.

We gave out nearly 1,000 tickets today — New Yorkers are QUICK!

(Wondering about our 10th BlueCity? It’s Palm Beach!)

Follow the action from today’s adventures on Twitter.

And be sure to keep your eyes peeled on Twitter, Facebook, and right here on the JetBlue Blog, for more fun as we continue in the ongoing celebrations of our 10th Anniversary year!

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*The fine print: OK, so they’re pretty much completely free. Customers who use their tickets on international flights to our fabulous destinations like Aruba, Costa Rica or Mexico are responsible for any applicable taxes and fees.

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