The Independent published an article today that lists us as having employed savvy marketing tactics this year. They highlight our leading efforts to communicate with our valued Customers via Twitter, and our “outlandish idea” to offer full refunds to Customers that lose their jobs in light of the economic recession.
A Marketing Vox article today also points to our Twitter efforts, and quotes our very own Morgan Johnston, who manages our social networking efforts. He views our Twitter account as an “information booth” to point customers in the right direction. And with our more than 1.5 million followers, each tweet certainly casts a wide net. We use the tools at our disposal to pass along important updates and to announce special deals.
We consider it our pleasure and duty to harness current digital media technology in order to maintain an unparalleled and transparent rapport with our Customers.