December 2, 2009

Beantown’s booming!

bosbosbos1

JetBlue’s history can be seen as a growth story, beginning as a tiny start-up and expanding in rapid fashion to become the largest carrier at its JFK hub and a major airline proving the appeal of its value travel model across the Americas.

But within that narrative are all the individual growth stories, from individual Crewmembers who have worked their way up though the company, to entire regions like the Caribbean, which started from scratch and is now a crucial part of the route network.

One of the most impressive of those stories is our Boston Focus City. The story effectively began six years and one day ago, when 20 Crewmembers signed on to become the first class in BOS and JetBlue’s original Boston Crewmembers.

They opened the BlueCity on Jan. 7, 2004, with flights to and from Denver, Fort Lauderdale, Long Beach, Orlando and Tampa, and interestingly, not JFK due to the short distance between the cities. As BOS gained more Crewmembers, JetBlue added flights to San Jose, Calif. and Las Vegas on May 3, 2005 while moving within Logan International Airport from Terminal E to Terminal C.

Then, on Nov. 8 of that year, we connected Boston to our JFK hub with the world debut of the Embraer 190 — perfectly sized to accommodate the shorthaul commuter route.

bigpapiThe milestones that have followed are too many to list here, but they include JetBlue becoming the largest carrier at BOS in terms of destinations served in March 2008, growing to nearly 1,300 Crewmembers and supporting a huge list of local activities and organizations, perhaps most visibly with our sponsorships of the Boston Marathon, Boston Red Sox and Boston College Athletics.

Now, the Boston Focus City’s massive expansion is on another huge upswing. In October, we announced we’re boosting our daily departures by 30% next summer. And today, we announced we’re adding 25% more flights to the Caribbean next summer as well. With this additional capacity, we’ll become the airline with not only the most destinations, but the most total departures, and likely the most Customers.

Pretty cool for an airline that didn’t even jet to Logan until 2004. It’s truly a credit to the group of 20 Crewmembers that has grown to 1,300 that JetBlue has been able to not only succeed in the Boston market, but quickly become the biggest airline in town.

bos_jdpow

Posted by in Community, Customers | Permalink | 1 Comment | Share on Facebook | Share on Twitter

Leave a Reply