November 6, 2009

Looking back at a week of sports sponsorship

Crewmembers celebrate JetBlue's newest partnership at the BankAtlantic Center

Crewmembers celebrate JetBlue's newest partnership at the BankAtlantic Center

If last week was all about BlueCity openings, this one was notable for JetBlue’s sponsorship of not one, but two sports franchises.

On Monday, we announced our sponsorship of Boston College Athletics, supporting the Eagles on the field, on the court and on the ice at Alumni Stadium and Conte Forum.

We followed that with today’s announcement of our partnership with the Florida Panthers of the NHL and BankAtlantic Center, which serves as home ice for the Panthers and hosts more than 200 events every year. Today’s event was capped with a free concert by Cobra Starship and hosted by Y100 Miami. Check out some photos of the concert and the event, straight from our Crewmembers who attended.

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