February ushers in Black History Month, and JetBlue is proud to support our customers, crewmembers and communities as they celebrate Black joy not just this month, but all year long. The following are just a few of the ways we’re doing that:
To infuse Black joy into the JetBlue journey, you can groove from gate to gate at JFK’s Terminal 5 with a specially curated playlist, and choose from a selection of movies that celebrate Black stories and voices on our touchscreen-enabled planes. Toward the end of the month, JetBlue will bring Atlanta-based photographer Phyllis Iller’s Pull-Up Sessions to T5. According to Iller, “The Pull-Up Sessions project serves as an opportunity to celebrate with those who feel rejuvenated and to uplift those who are in need of emotional fortification. Without question, we are stronger together.” More to come on exact dates.
We recently welcomed RGH, a Black-owned business based in Baltimore, as our business partner for office supplies, and we look forward to working with more Minority-owned businesses in 2022. Our Strategic Sourcing team continues to collaborate across JetBlue to identify and work with underrepresented businesses and support the communities we serve.
Since first launching Gateway University in 2008, our JetBlue Gateways program has expanded to offer a range of industry-leading programs for both crewmembers and external applicants to pursue a career as a pilot or maintenance technician at JetBlue. And, we’re proud to welcome aboard our first group of applicants from Hampton University—our first HBCU (Historically Black Colleges and Universities) partner—this spring. We now partner with a total of 11 colleges and universities, and invite you to learn more at www.jetbluegateways.com.
Of course, our crewmembers are at the foundation of what makes JetBlue special, so it’s only fitting that JADE—JetBlue’s African Diaspora Experience Crewmember Resource Group—is hosting activities for JetBlue crewmembers all month long, including an art contest (with winning entries appearing on future JADE swag). They’ll also publish their second iteration of a “Minding My Black-owned Business” newsletter, highlighting crewmembers’ favorite Black-owned businesses—and creating a rich resource for future sourcing.
In the words of crewmember and JADE Co-Chair Stacey Johnson, “Black Joy is about existing outside of the context of trauma, taking time to laugh, dance, paint, and be present in the things that bring true happiness. The past couple years have had no shortage of stressors, and prioritizing joy is an important part of resilience. It’s about self-care, rest and rejuvenation, while navigating uncertainty, and moving toward equity.”
Looking for ways to participate? You can donate your TrueBlue points to several of our community partners—many which directly support the Black community, like the Legal Defense Fund, New York Urban League or the Organization of Black Aerospace Professionals.
Click here to donate points.