Announcing A New Loyalty Partnership With Emirates!


We’re pleased to announce a new partnership with Emirates, one of the world’s largest international airlines, with the launch of a joint frequent flyer partnership. Starting July 1, 2012, members of our customer loyalty program TrueBlue will be able to earn TrueBlue points across Emirates’ network of more than 120 destinations worldwide, while Emirates’ Skywards members will be able to earn Skywards Miles on our network throughout the Americas. The partner airlines plan to introduce a redemption agreement in February 2013.

In addition, both airlines are offering a special promotion for customers to earn double TrueBlue points or Skywards Miles. To sign up for the promotion, members can visit either or to register for travel from July 1 through Sept. 30, 2012.

We already operate a codeshare agreement with Emirates that connects our networks via New York’s John F. Kennedy (JFK) International Airport.