Adding Color To JFK


Our Brand Team has been keeping busy adding some creative touches across the network to keep JetBlue’s image refreshed and modern. You  may have noticed the new treatment behind the ticket counter at JFK, but beyond this area, our team has added 2,000 feet of new graphics to spruce things up.

Along the walls down below at JFK, destination posters and “value word clouds” (our top values are Safety, Fun, Caring, Integrity, and Fun) have been installed to add some color to what was once a white, white, white space!