April 22, 2011

“Soaringwords” quilts video: Aguadilla

Our Crewmembers in Aguadilla helped to “Light Up a Life” by decorating and donating “Soaringwords” quilts to kids at Hospital Perea located in the city of Mayaguez not far from their station. They produced a slideshow video to highlight their efforts.

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March 13, 2011

Orlando Crewmembers donate “Soaringwords” quilts

Our Orlando Crewmembers visited the Arnold Palmer Children Hospital as part of our Light Up a Life Soaringwords initiative. 17 crewmembers including the VP of Jetblue University Warren Christie and MCO General Manager Jason Annunziata delivered more than 80 decorated quilts to cheer up the children at the hospital.

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February 13, 2011

Portland, Maine Crewmembers decorate “Soaringwords” quilts

Last week, Portland, Maine Crewmembers decorated “Soaringwords” quilts with inspirational quotes and images to donate to children in need at local hospitals. The efforts come as part of our annual Light Up a Life campaign, which helps to lift the spirits of children in need.

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February 12, 2011

Baltimore Crewmembers donate “Soaringwords” quilts

Our BWI Crewmembers came together to decorate “Soaringwords” quilts with inspirational phrases and designs which they then donated to the University of Maryland Medical Center for children in need.

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February 6, 2011

Soaringwords quilts decorated in New Orleans

As part of our yearly, systemwide campaign to Light Up a Life alongside the non-profit organization Soaringwords, New Orleans Crewmembers decorated and delivered quilts to cheer up ill children. On January 26, the MSY team delivered their quilts to West Jefferson Medical Center. General Manager Brandi Dortch says that Crewmembers had a great time decorating the quilts, and that employees from Delta even joined in with coloring a couple quilts.

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January 17, 2013

Story Time At The Hasbro Children’s Hospital

As the airline that takes caring to heart today along with our friends the Providence Bruins and T.F. Green International Airport we delivered more than 650 books to the Hasbro Children’s Hospital. JetBlue crewmembers joined players from the city’s famed ice hockey team in the hospital’s library for a special “story time” as part of the hospital’s Read To Me program.

The books were donated by generous citizens of Rhode Island via a donation drive organized by JetBlue. In a fun twist, JetBlue tweeted its location at the Bruins home arena, Dunkin’ Donuts Center, calling on people to bring three new or gently used books and dress in their best Floridian attire to win flight certificates and other goodies and enjoy treats from our partner Dunkin’ Donuts.

Check out pictures of the festive faux Floridians!

The airline that holds “caring” as one of its core values, JetBlue supports many causes in the communities in which it serves. Our most recent venture includes the launch of our seventh annual Light Up A Life campaign in honor of Monday’s National Day of Service. Crewmembers across JetBlue’s 75-city network have joined together to decorate and deliver 2,000 Sweet Cases with community partner Together We Rise (TWR), an organization that improves the lives of foster children across the nation. Crewmembers will also adorn 200 SoaringQuilts with SoaringWords, to deliver to children who suffer from serious illnesses to aid the healing process with creative and educational activities.

Learn more about our new service out of T.F. Green

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December 15, 2012

Light Up a Life Campaign Kicks Off

For our seventh annual Light Up a Life campaign we’re partnering with two fantastic organizations: Together We Rise and Soaringwords. The next few months are all about bringing the holiday spirit to children across the cities we serve, and each year, our crewmembers go above and beyond to bring our airline’s culture of giving to those in need.

Together We Rise is a non-profit organization that works with foster children across the nation. It develops programs and activities to enrich their lives, and also offers one-on-one support. From sports camp and music to mentoring and counseling, Together We Rise aims to help these children feel connected during tough times.

Soaringwords also works with youth, but in the capacity of helping children who suffer from a serious illness—and their families. It’s all about connecting these children and loved ones with volunteers who communicate a “never give up!” attitude. Through creative and educational activities—both in person and online—Soaringwords tries to heal by providing hope and a few laughs.

What we’re doing

For the Light Up a Life season, our crewmembers will be channeling their creative side.  In partnership with Together We Rise, we’ll be making Sweet Cases, which are decorative suit cases and duffel bags filled with new supplies (stuffed animals, coloring books, hygiene kits, etc.) for children who are moved around the foster care system, sometimes with little or no notice. Also, just like last year, we’ll be making and delivering SoaringQuilts to children in hospitals.

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October 11, 2012

A Day in the Life: Corporate Social Responsibility

Welcome to A Day in the Life, where we take you behind the scenes at JetBlue to learn more about the important jobs that work in concert together to run a major airline. This time, we visit with Icema, Jenna, Irma and Kate, who have one of the most generous jobs at our airline.

This four person team makes up our Corporate Social Responsibility (CSR) department, or the folks tasked with identifying charitable causes that make sense for JetBlue to support, and to allocate our resources accordingly.

The CSR team, led by Icema (who has been with us since JetBlue’s infancy when she was an operational leader at JFK), works in several capacities to support our philanthropic efforts. Overall, we support more than 1,000 non-profit organizations throughout the 71 cities that we serve. That support may range from financial contributions to in-kind donations to volunteer support, with the ultimate goal of moving the needle on social change in the areas of education, youth, environment and community.

The team wears many hats, including handling inbound inquiries for donations of funds; planning charity events like our annual Swing For Good Golf Classic (which just took place this week Tuesday); and organizing and empowering our 14,500 crewmembers to get out in their individual communities to volunteer for the causes they’re most passionate about. On any given day, the CSR team might be in Orlando with professional basketball players reading to hundreds of kids as part of Soar With Reading initiative, digging in the dirt to plant trees for our One Thing That’s Green campaign, or building relationships with our partners around the JetBlue network.

Our Soar With Reading event in New York

Many companies and celebrities now feel an obligation to have a charitable arm which donates to its largest bases as part of its regular operations, but at JetBlue, we are a little different in our thinking. We have always believed that giving back to the communities in which we serve is not a corporate obligation, but rather a moral one. Not only do our customers live in the cities that we fly to, but our crewmembers do as well, and we feel strongly about our responsibility to support those neighborhoods as best we’re able.

Some national partners that we have longstanding relationships with include:

  • Carbonfund.org
  • DoSomething.org
  • First Book
  • KaBOOM!
  • PBS
  • VH1 Save the Music

In 2012 alone we have:

  • Donated $200,000 worth of books to kids in need, through our Soar with Reading program
  • Decorated and delivered 2,100 quilts to children in hospitals throughout the JetBlue network, through our partner Soaringwords
  • Pledged to plant a tree for everyone traveling with us on Earth Day, which resulted in over 83,000 trees, in honor of our 5th annual One Thing That’s Green Campaign!
  • Built new KaBOOM! playgrounds – in San Juan, PR, Long Beach, CA, Boston, MA and Oakland, CA. Each of the new play spaces were designed with the help of local children and built by JetBlue Crewmembers, customers and local residents. In 2012 alone, together with KaBOOM!, JetBlue engaged over 825 volunteers, to build four new playgrounds that will serve 5,228 children.
  • And many more!

Our crewmembers are encouraged to go out into their local communities though our Community Connections program. So far this year, 2,014 crewmembers have volunteered 16,341 hours for 345 non-profits across the cities that we serve. For every 25 hours a crewmember volunteers, we donate one round trip ticket to their charity of choice. Crewmembers who volunteer more than 100 hours of their time are invited to an annual recognition dinner. “All of the rewards are important mainly because they demonstrate that we value crewmember engagement within their communities and it allows us to further align our corporate giving with crewmembers’ passions,” shared Jenna from the CSR team.

Our KaBOOM! playground build

Of course we don’t do the right thing in order to get recognition, but our community efforts have received accolades including CSR Cause Branding Campaign of the Year from PR News for our 2011 Soar with Reading program, which aims to help kids’ imaginations take flight through reading; to learn more about that award click here. We were also awarded the For Planet and People Award in the travel category, by Carbonfund.org, for our long-standing partnership and commitment to reducing the environmental impact of our crewmembers and customers. For more information on that award, click here.

“My favorite part of working on the CSR team is when crewmembers share the impact our donation of tickets had on their child’s school or an animal shelter or one of the other 300 organizations we support. The rewards may seem small but have a huge impact on morale,” said Kate.

Check out the previous editions of A Day In The Life and meet:

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September 9, 2012

Bringing the Caring Value to a Children’s Hospital in Florida

Our crewmembers in West Palm Beach, Florida have been working with St. Mary’s children’s hospital for many years through toy drives, Soaringwords quilts, and more.

Our airport operations crewmember Gary, former children’s theatre director, took his volunteering even further by  teaming up with fellow crewmembers Chris and Leslie to develop a plan for bringing some entertainment into the children’s lives—music! Gary brought his guitar to the hospital and the children sang along to a few songs and even helped him write one of their own.

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March 26, 2011

Jacksonville Crewmembers help children’s spirits soar

Our Jacksonville Crewmembers recently visited Wolfson Children’s Hospital to deliver more than 20 “Soaringwords” quilts that they had decorated. Their charitable spirit even spread to Southwest, who lent a helping hand in decorating.

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