This year’s Swing for Goof Golf Classic and the Bid for Good online charitable auction marked the most successful year to date for our annual fundraising campaign. Crewmembers, customers and business partners joined to raise $500,000 for our non-profit partners – KaBOOM! And First Book. As a result, each nonprofit partner will receive $250,000 to continue with their youth-focused initiatives.
This year marked the fifth anniversary of The Swing for Good Classic. Since 2009, JetBlue has raised more than $1.5 million for a range of nonprofit partners and charitable organizations. This event began as friendly competition between JetBlue and its business partners to make a difference for children throughout JetBlue’s network. We then added Bid for Good, powered by Charity Buzz, in 2010 as an extension of the golf outing. Bid For Good provides an online option for those that cannot attend the Golf Classic, providing an invitation to give beyond the golf event.
Every year our crewmembers and business partners come out and have a great time, supporting a great cause. Take a look at all the fun that was had at this year’s event:
We are committed to both KaBOOM! And First Book beyond the annual Swing for Good campaign. We will continue to work with KaBOOM! to provide a third playground in an area impacted by Hurricane Sandy to restore play and a sense of normalcy for affected children. We are also working with First Book to provide 250,000 new books to children in need. JetBlue recently began service to Worcester, Mass and will soon launch service in Port-au-Prince, Haiti. In partnership with First Book, the airline will provide new reading materials to children in both cities, addressing one of the most important factors affecting literacy — access to books.