September 9, 2015

Detroit Wins Soar with Reading Online Book Battle


We are pleased to announce Detroit as Soar with Reading’s first-ever online #BookBattle winner!  The online book battle down to the wire. With more than 1.3 million votes cast, Detroit with a furious late rally  won with 48% of the votes.  The competition was stiff between  five select cities – Detroit, Houston, Fort Lauderdale, Los Angeles, and New York –, where  Books will be donated in 2016.

Detroit will receive 100,000 new children books as Soar with Reading seeks to replenish this known book deserts. Book deserts are found in communities across America where children and their families have little or no access to purchase age-appropriate books. Results from a 2014 study we commissioned with educational expect Dr. Susan Neuman discovered that in low-income communities, the majority of children had limited, restricted access to purchase books for keep versus middle-income communities where access is plentiful. In addition, according to recent survey – 95 percent of American adults agree that children should have their own books at home and 85 percent of American adults agree that access to age-appropriate books in communities cannot be provided by schools alone.

The city of Hamtramck, a suburb of Detroit, currently has only one age-appropriate book available for every 42 children, compared to the University District where there is one book for every 11 children.

These 100,000 books that Detroit has now won will contribute immediately toward providing access to age-appropriate books for the children and families in low-income areas of Detroit who want to read and learn. And we cannot think of a better way to help inspire humanity.

“Congratulations to the city of Detroit!

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March 18, 2014

JetBlue and First Book team up in Detroit

They say it’s important to make a good first impression. So when we start service to a new city, we like to do something that shows our new neighbors a little about those things that drive us. At JetBlue we’re all about those relationships we build with our customers, and the communities we serve, after all, it’s those people that allow us to come to work every day! So, when we launched our newest Blue City last week, our corporate focus on youth and education, and our crewmembers’ passion for individual service with our  Community Connection program, came together for everyone to gain a great understanding, and leave one heck of an impression.

Detroit is a vibrant city with a rich musical and industrial history creating a truly unique culture. This culture has been tested in recent years with economic hardships though, so when we launched our service between Detroit and Boston last week, we called on our friends at First Book to help us give some much needed resources to Robert Burns Elementary School. See a little of the day in this video.

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October 15, 2013

We’re Going to Detroit, Michigan!

Today we’re excited to announce Detroit as BlueCity #85 and our 51st nonstop destination from Boston, where we’re the largest carrier. We’ll begin Detroit service on March 10, 2014, when we’ll enter the market with three daily E190 flights between BOS and Detroit Metropolitan Wayne County Airport (DTW).

Right now, the average cost for a roundtrip BOS-DTW flight is $526, which we see as an opportunity. A recent study from the Massachusetts Institute of Technology shows that over the last five years our entrance into a new market has influenced airfares more than any other domestic carrier.

We’re happy to play ball in this great Midwestern city by pitching customers wallet-friendly fares –- by the way, if you’ve been following the American League Championship Series, then you know the Detroit Tigers are tied with the Boston Red Sox in the seven-game series. Let’s see what happens in game three!

This is an important route for not only our Boston business travelers, but also for international customers who can connect in Boston through our interline partners. In fact, our Detroit service will begin the same day Emirates launches brand new nonstop Dubai-Boston flights. The greater Detroit area is home to one of the largest Arab-American communities in the country, so our Emirates partnership is particularly relevant for this route and valuable to Detroit customers.

Dave Barger talks Detroit

It’s only taken our President and CEO Dave, who hails from Detroit, Michigan, 13 years to get home on JetBlue. Today’s announcement hits particularly close to home for Dave – literally. Here, Dave talks hot dogs, history, and to-do’s in Detroit:

BlueTales: Justin Verlander recently pitched a brilliant game to catapult the Detroit Tigers into the American League Championship Series against the Red Sox. We sponsor the Red Sox, but you’re a Tigers fan. Pray tell –- who are you rooting for in the postseason?

Dave Barger: #I’mnotansweringthis. But seriously, it’s an exciting series and they’re both great teams – may the best one win.

BT: If someone only had 24 hours in the city, which sites would you tell them to visit?

DB: To start, be sure to catch a sporting event. Whether it’s the Tigers, Pistons, Red Wings, or the Lions, there are a host of options. The Henry Ford Museum, which is actually in Dearborn, Michigan just outside of Detroit is home to countless pieces of American history. Then, swing through Windsor, Ontario – the only place where Canada is geographically south of the U.S. I’d also recommend the Detroit Institute of Arts, which is known for having an incredibly diverse collection of art, and the Motown Museum. Lastly, visit Ann Arbor – it’s such a great college town.

Credit: Historic Vehicle Association

BT: Let’s talk grub. What’s a Detroit staple?

DB: Coney Dogs. They’re beef hot dogs topped with all-meat beanless chili, white onion, and yellow mustard. There are different variations of them depending on the vendor, but they’re not to be missed if you’re in Michigan. You can even get them at the airport.

BT: Detroit people are known for being _______.

DB: After filing for bankruptcy this summer – the largest bankruptcy of a municipality in the U.S. – the people have been challenged in so many ways as rebuilding takes place. But they’re resilient and always have been. During World War II, Detroit was one of FDR’s “Arsenal of Democracy” cities, which were major industrial cities tasked with manufacturing military supplies to support the Allied powers. Detroit’s automobile industry played a big role in this. Musical powerhouses like Aretha Franklin, Kid Rock, and Bob Seger all have connections to Detroit and represent the city’s tenacity during tough times.

BT: Tell us about something that happened to you that could only happen in Detroit.

DB: Again, it’s about resilience for me. I was nine-years-old when the Detroit Riots of 1967 took place. I remember seeing tanks on the streets with the National Guard, which was such a formative moment for me. Then, just a year later, the Tigers won the World Series in 1968 and mass euphoria spread through the city. It’s amazing how quickly the people of Detroit can bounce back.

Flight Schedule




7:30 a.m.

9:49 a.m.

4:00 p.m.

6:17 p.m.

7:35 p.m.

9:52 p.m.


6:30 a.m.

8:16 a.m.

10:30 a.m.

12:16 p.m.

6:55 p.m.

8:43 p.m.

Let Dave know you’re excited too!

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August 17, 2015

Vote For Your Favorite Blue City to Win 100,000 Books!

There’s still time to vote in our #BookBattle. Vote now to select which city will receive a donation of 100,000 books.  In honor of the fifth anniversary of our Soar with Reading campaign, we’ve selected five cities with recognized books droughts to compete in this #BookBattle: Detroit, Houston, Fort Lauderdale, Los Angeles and New York City. Voting is open until August 31, 2015. The winning city will be announced in September.


The #BookBattle is one of the elements of this year’s Soar with Reading campaign. In partnership with Random House Children’s Books and Mary Pope Osborne, author of the Magic Treehouse series, we hosted reading events in select cities.

We also launched a pilot program placing three book vending machines in the Anacostia area of Washington D.C., one of the nation’s largest book deserts. These vending machines disperse brand-new, free books to eager children, helping their imaginations take flight.

Soar with Reading, created in 2011, is a program designed to encourage children’s imaginations to take flight through reading. To date, we’ve donated more than $1,250,000 worth of books to communities in need.

Check how your city is doing in the #BookBattle and at or the mobile app.

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January 7, 2015

Lessons Strangers Teach Me


For the past 30 days, I’ve  traveled to 32 cities in 17 states – from Burlington to California – to visit our JetBlue crewmembers and celebrate our 10th J.D. Power Award for customer satisfaction. It’s been the most hectic and enjoyable experience of my life! Our crewmembers work hard to provide exceptional customer service every day, and they deserve to spend time with this prestigious award! And I’m proud to be the one to bring it to them.

When I travel to these cities and talk to crewmember, strangers become friends.  As I look back to the places I’ve been, it’s a blur of airports, hotels, and taxi rides.  However, I’ll never forget the lessons I’ve learned by getting to know strangers. Visiting one city a day has made it easier to distinguish what’s unique about the places where JetBlue flies. Each city has a special identity and culture– defined by things like skylines, landscapes, food, weather, and even accents!


In San Jose, CA, I learned to be mindful of my contributions to the environment.  Crewmembers taught me to carry my BPA free (toxic free) water bottle and to re-fill it at the water fountain.  Back home I’m guilty of using a paper cup every time I drink water!

In Austin, TX, I learned you don’t need plates to eat good family-style BBQ.  We dined at a delicious BBQ restaurant and instead of plates we received sheets of wax paper for our brisket, ribs, and potatoes.  We sat on picnic tables while enjoying delicious food and even better company. You don’t need a fancy place to enjoy a hearty delicious meal.

In Providence, RI, I learned you don’t have to be a big city to have a lot to offer.  The food scene in Providence is surprisingly diverse – with Italian, Dominican, and Portuguese influences making even a simple breakfast an explosion of flavors. I never thought eating chorizo on Portuguese sweet bread could make such an amazing first meal of the day!

In Burlington, VT, I learned any object can have a second life by upcycling.  Artists in Vermont utilize vintage maple spout taps and residue wood to create beautiful pieces of art.

In Buffalo, NY I learned a lot of snow doesn’t have to ruin your plans for the day. You can wear a coat and boots, and still go about your day and enjoy the best Buffalo wings anywhere.

Detroit, MI, taught me not to believe everything I hear about a city.  I was pleased to experience the Detroit renaissance and experience the pride and optimism of its people .

In Pittsburgh, PA, I learned about Andy Warhol’s influence on pop culture – or vice versa –  it’s debatable!.  Art wakes up our creativity and reminds us of the importance of self-expression.

Each of the cities I have visited has been a special experience for me.  Watching the architectural wonders (Golden Gate Bridge, Brooklyn Bridge), savoring the local food (Boston clam chowder, Tampa Cuban sandwich), and reading about the history of each city has helped me understand more about them.  However, the best way to get to know the “soul” of the places you visit is by talking to the locals. This country is a vibrant mosaic of wonderful people from which I’ve enriched my cultural IQ.

Next up I’ll visit our international cities which I know will allow me the opportunity to learn about so many places I’ve only dreamed of visiting.  I look forward to spending time with our crewmembers and business partners there. After all, they are the ambassadors for their BlueCities and the cultural DNA of  the JetBlue identity.

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March 10, 2014

From Beantown to Motown

Today, we launched Detroit as our 85 BlueCity and our 51 nonstop destination from Boston. We are entering the market with three daily E190 flights between BOS and Detroit Metropolitan Wayne County Airport (DTW).

We’re really excited to give the business communities within the two cities a new comfortable (and affordable!) option for travel. And with one of the largest Arab American communities in our country the greater Detroit area we know our code-share with Emirates will be of great interest to many as Emirates also began their nonstop  BOS - Dubai (DXB) flights today.

Here are some photos from our inaugural flight today:


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June 14, 2012

A Day in the Life: Executive Coordinator

Welcome to A Day in the Life, where we take you behind the scenes at JetBlue to learn more about the important jobs that work in concert together to run a major airline. This time, we visit with  Rick, the Executive Coordinator for Dave, our CEO, who has one of the most discreet jobs at JetBlue.

Rick is the closest of our 14,000 crewmembers to Dave, our CEO. He serves as Dave’s backup brain, prioritizing the innumerable requests that come in for Dave. The position of Executive Coordinator is one that requires versatility and organization; someone who can wear multiple hats in style, often several at the same time, and Rick is that person. With a warm smile and a friendly demeanor, he is simultaneously fierce as he works through the heavy volume of inbound inquiries that come in for his boss, the Chief Executive Officer of JetBlue.

His position is not unlike a chess game. A lot of Rick’s job involves anticipating Dave’s interest level and acting with his sensibilities in mind. Does Dave want to attend this conference? Speak to this person? Visit this city/country? Should this message cross Dave’s desk or can he can handle himself? Dignitaries, celebrities, as well as customers and crewmembers call to speak with Dave, and Rick is the front line.

This is not a cookie cutter job that anyone can step in to; in addition to strong administrative and other skills, the position demands a high level of trust. Rick overhears lots of propriety and private information that he has to hold close to his chest. He admits that being tongue-tied can be a bummer at social events, but he values the very important vantage point that he’s in and takes the necessity of discretion very seriously. A large part of Rick’s success is also being observant and getting to know Dave. The longer they work together (five years and counting) and the more they get to know one another, the more Rick can accurately act with Dave’s best interests and preferences in mind. What is the right number of activities that he should schedule Dave for in a given day to make him most productive but not overtaxed?

As you might imagine, a CEO of an airline travels a lot and Rick serves as the center of gravity when Dave is out of the office. In 2010, for instance, to celebrate our 10th Anniversary, Dave traveled to all of our 65 cities (we’re up to 71 cities now), coordinating his travel arrangements and supporting him by undertaking tasks Dave might not be able to carry out in transit. Naturally, coordinating travel for Dave to Detroit for Tigers games is a scheduling priority.

“What’s nine-to-five?” Rick joked. “My work is never the same day in and day out.” Unlike some jobs that end when business hours do, the life of a CEO is non-stop and Rick’s workflow is defined by the leadership responsibilities of his boss, who has so many different tasks. Rick relays that the ability to be flexible is key to his success.

Dave and Rick consider one another thought-partners. Dave bounces ideas off of Rick and they collaborate together about how to proceed on any number of decisions. Dave, of course, is the CEO, and therefore responsible for teaming up with our other leaders to make the biggest decisions, but Rick’s voice is valued. Confused at first when Dave wouldn’t let Rick get him coffee, Rick soon learned that Dave was the kind of leader who was generous, kind, a good listener, and a genuine collaborator. “I love my job because I respect Dave so much,” he shared. “The job can be challenging but it’s also immensely rewarding. I am learning so much.”

How does one get to be the Executive Coordinator for a CEO of a large company? One option is to get invited into the secret society of personal assistants (don’t ask how, though; we don’t know!). Rick didn’t apply for the position, but rather was actually recruited to come work for us via a recommendation. He had no prior experience staffing an executive, but his strong organizational and communications skills, as well as his solid industry knowledge base from many years at American Airlines certainly positioned him well.

Inside scoop on the CEO of JetBlue? Rick is far too respectful to share any really embarrassing anectodes, but he did relay that Dave has quite a sweet tooth; some of his favorites are Chuckles jelly candies and cherry pie to accompany his afternoon tea.  “Simple pleasures,” as Dave calls them! “You would never know considering his svelte physique!” Rick says.

Check out the previous editions of A Day In The Life and meet Chris, Lashonne and Jaclyn from  Brand Design Jeff and Greg from Schedule Planning, Loretta in Security, Chris in InflightMorgan in Social Media, Don in Air Traffic System Control, and Mike in Ground Operations, and stay tuned for the next edition!

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April 8, 2011

Weekly Airline News Roundup – Stand up for tall people

This week the airline industry took a beating because some of its planes have taken a beating from being in the air for decades (note: our average fleet age is five years).  Southwest became the poster child because of a five-foot-long crack found on one of its 737s.

The discovery caused Southwest to ground a large portion of its fleet to inspect further, which then prompted other airlines to inspect their aging 737s and the FAA to inspect the inspections.

Speaking of aging, United Airlines celebrated its 85th anniversary this week. The veteran airline also had its very own safety scare this past weekend when a flight out of New Orleans failed to gain altitude after takeoff and had to return to the gate. Thankfully, everyone on board was OK.

Unfortunately the same is not true of a UN plane crash in Congo, which killed 32 of the 33 people on board. Two years after the crash of Air France Flight 447, debris including bodies were found this week in the depths of the Atlantic Ocean. In other news that was devastating not to all but to one man, Horizon Air admitted to kicking a passenger off its plane because he was too tall. Come to JetBlue honey, where we love tall people (and even give them enough room to sit)! While we’re on the topic of depressing airline news, the “underwear bomber” is on trial this week, representing himself for his attempts at setting off an explosive over Detroit on Christmas Day.

In more positive news this week, airlines are reporting increased traffic for March, the FAA plans to upgrade 11 air traffic control sites in major U.S. cities, and the TSA is looking at expedited security for airline employees. One story published this week talks about how the airlines are increasingly having to play nice with each other and sharing the sandbox, er terminals, as airports shift to common-use facilities. Speaking of sharing, US Airways CEO Doug Parker seems to think there is one big merger left for the legacy carriers. US Airways on another note announced this week that it will be adding first class seats to its regional planes. Are there even enough seats to have different classes?

In JetBlue’s world this week we announced our Official and Exclusive Airline Sponsorship of the Tribeca Film Festival, the winner of the Get-A-Dress Getaway contest, and formalized our agreement with ViaSat. We also put a big ol’ sign up at our Terminal 5 at JFK so people have no excuse to get lost.

As always, safe travels and have a great weekend. Thanks for reading!

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June 24, 2010

Celebrity Jetters

Airport Operations Crewmember Renee had the pleasure of meeting NBA star, Grant Hill, and his wife Tamia, a six-time Grammy Award-nominated Canadian-American R&B/Hip Hop recording artist, and record producer. Grant is an NBA Player who early in his career played for the Detroit Pistons. He played for his home team, the Orlando Magic from 2000 to 2007 and currently plays for the Phoenix Suns.


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May 3, 2010

JetBlue Airways Selects Mullen as Creative and Media Agency-of-Record

After a long and rigorous search, we announced today that we have selected Mullen as our new creative and media agency-of-record. Boston-based Mullen will work closely with us to create TV, print, outdoor, digital, radio, social and non-traditional advertising, which will communicate our unique value and product.

We began the search for a new national agency began in December 2009. Mullen was selected from a group of five finalists and will replace the our incumbent media buying agency, MediaCom, and New York-based advertising agency, JWT, after parting ways in late 2009 after a four-year partnership.

Mullen is a seasoned and creative agency that has handled accounts like LendingTree, Zappos,, Timberland, Four Seasons Hotels and Resorts, Olympus, Victorinox Swiss Army, MassMutual, U.S. Department of Defense, CSX, SunTrust, General Motors, HSBC and The Stanley Works. They have offices in Winston Salem, Pittsburgh, Detroit and New York.

Press Release

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