March 18, 2014

JetBlue and First Book team up in Detroit

They say it’s important to make a good first impression. So when we start service to a new city, we like to do something that shows our new neighbors a little about those things that drive us. At JetBlue we’re all about those relationships we build with our customers, and the communities we serve, after all, it’s those people that allow us to come to work every day! So, when we launched our newest Blue City last week, our corporate focus on youth and education, and our crewmembers’ passion for individual service with our  Community Connection program, came together for everyone to gain a great understanding, and leave one heck of an impression.

Detroit is a vibrant city with a rich musical and industrial history creating a truly unique culture. This culture has been tested in recent years with economic hardships though, so when we launched our service between Detroit and Boston last week, we called on our friends at First Book to help us give some much needed resources to Robert Burns Elementary School. See a little of the day in this video.

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October 15, 2013

We’re Going to Detroit, Michigan!

Today we’re excited to announce Detroit as BlueCity #85 and our 51st nonstop destination from Boston, where we’re the largest carrier. We’ll begin Detroit service on March 10, 2014, when we’ll enter the market with three daily E190 flights between BOS and Detroit Metropolitan Wayne County Airport (DTW).

Right now, the average cost for a roundtrip BOS-DTW flight is $526, which we see as an opportunity. A recent study from the Massachusetts Institute of Technology shows that over the last five years our entrance into a new market has influenced airfares more than any other domestic carrier.

We’re happy to play ball in this great Midwestern city by pitching customers wallet-friendly fares –- by the way, if you’ve been following the American League Championship Series, then you know the Detroit Tigers are tied with the Boston Red Sox in the seven-game series. Let’s see what happens in game three!

This is an important route for not only our Boston business travelers, but also for international customers who can connect in Boston through our interline partners. In fact, our Detroit service will begin the same day Emirates launches brand new nonstop Dubai-Boston flights. The greater Detroit area is home to one of the largest Arab-American communities in the country, so our Emirates partnership is particularly relevant for this route and valuable to Detroit customers.

Dave Barger talks Detroit

It’s only taken our President and CEO Dave, who hails from Detroit, Michigan, 13 years to get home on JetBlue. Today’s announcement hits particularly close to home for Dave – literally. Here, Dave talks hot dogs, history, and to-do’s in Detroit:

BlueTales: Justin Verlander recently pitched a brilliant game to catapult the Detroit Tigers into the American League Championship Series against the Red Sox. We sponsor the Red Sox, but you’re a Tigers fan. Pray tell –- who are you rooting for in the postseason?

Dave Barger: #I’mnotansweringthis. But seriously, it’s an exciting series and they’re both great teams – may the best one win.

BT: If someone only had 24 hours in the city, which sites would you tell them to visit?

DB: To start, be sure to catch a sporting event. Whether it’s the Tigers, Pistons, Red Wings, or the Lions, there are a host of options. The Henry Ford Museum, which is actually in Dearborn, Michigan just outside of Detroit is home to countless pieces of American history. Then, swing through Windsor, Ontario – the only place where Canada is geographically south of the U.S. I’d also recommend the Detroit Institute of Arts, which is known for having an incredibly diverse collection of art, and the Motown Museum. Lastly, visit Ann Arbor – it’s such a great college town.

Credit: Historic Vehicle Association

BT: Let’s talk grub. What’s a Detroit staple?

DB: Coney Dogs. They’re beef hot dogs topped with all-meat beanless chili, white onion, and yellow mustard. There are different variations of them depending on the vendor, but they’re not to be missed if you’re in Michigan. You can even get them at the airport.

BT: Detroit people are known for being _______.

DB: After filing for bankruptcy this summer – the largest bankruptcy of a municipality in the U.S. – the people have been challenged in so many ways as rebuilding takes place. But they’re resilient and always have been. During World War II, Detroit was one of FDR’s “Arsenal of Democracy” cities, which were major industrial cities tasked with manufacturing military supplies to support the Allied powers. Detroit’s automobile industry played a big role in this. Musical powerhouses like Aretha Franklin, Kid Rock, and Bob Seger all have connections to Detroit and represent the city’s tenacity during tough times.

BT: Tell us about something that happened to you that could only happen in Detroit.

DB: Again, it’s about resilience for me. I was nine-years-old when the Detroit Riots of 1967 took place. I remember seeing tanks on the streets with the National Guard, which was such a formative moment for me. Then, just a year later, the Tigers won the World Series in 1968 and mass euphoria spread through the city. It’s amazing how quickly the people of Detroit can bounce back.

Flight Schedule

Depart

Arrive

BOS-DTW

7:30 a.m.

9:49 a.m.

4:00 p.m.

6:17 p.m.

7:35 p.m.

9:52 p.m.

DTW-BOS

6:30 a.m.

8:16 a.m.

10:30 a.m.

12:16 p.m.

6:55 p.m.

8:43 p.m.

Let Dave know you’re excited too!

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March 10, 2014

From Beantown to Motown

Today, we launched Detroit as our 85 BlueCity and our 51 nonstop destination from Boston. We are entering the market with three daily E190 flights between BOS and Detroit Metropolitan Wayne County Airport (DTW).

We’re really excited to give the business communities within the two cities a new comfortable (and affordable!) option for travel. And with one of the largest Arab American communities in our country the greater Detroit area we know our code-share with Emirates will be of great interest to many as Emirates also began their nonstop  BOS - Dubai (DXB) flights today.

Here are some photos from our inaugural flight today:

IRVQSADIL3

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June 14, 2012

A Day in the Life: Executive Coordinator

Welcome to A Day in the Life, where we take you behind the scenes at JetBlue to learn more about the important jobs that work in concert together to run a major airline. This time, we visit with  Rick, the Executive Coordinator for Dave, our CEO, who has one of the most discreet jobs at JetBlue.


Rick is the closest of our 14,000 crewmembers to Dave, our CEO. He serves as Dave’s backup brain, prioritizing the innumerable requests that come in for Dave. The position of Executive Coordinator is one that requires versatility and organization; someone who can wear multiple hats in style, often several at the same time, and Rick is that person. With a warm smile and a friendly demeanor, he is simultaneously fierce as he works through the heavy volume of inbound inquiries that come in for his boss, the Chief Executive Officer of JetBlue.

His position is not unlike a chess game. A lot of Rick’s job involves anticipating Dave’s interest level and acting with his sensibilities in mind. Does Dave want to attend this conference? Speak to this person? Visit this city/country? Should this message cross Dave’s desk or can he can handle himself? Dignitaries, celebrities, as well as customers and crewmembers call to speak with Dave, and Rick is the front line.

This is not a cookie cutter job that anyone can step in to; in addition to strong administrative and other skills, the position demands a high level of trust. Rick overhears lots of propriety and private information that he has to hold close to his chest. He admits that being tongue-tied can be a bummer at social events, but he values the very important vantage point that he’s in and takes the necessity of discretion very seriously. A large part of Rick’s success is also being observant and getting to know Dave. The longer they work together (five years and counting) and the more they get to know one another, the more Rick can accurately act with Dave’s best interests and preferences in mind. What is the right number of activities that he should schedule Dave for in a given day to make him most productive but not overtaxed?


As you might imagine, a CEO of an airline travels a lot and Rick serves as the center of gravity when Dave is out of the office. In 2010, for instance, to celebrate our 10th Anniversary, Dave traveled to all of our 65 cities (we’re up to 71 cities now), coordinating his travel arrangements and supporting him by undertaking tasks Dave might not be able to carry out in transit. Naturally, coordinating travel for Dave to Detroit for Tigers games is a scheduling priority.

“What’s nine-to-five?” Rick joked. “My work is never the same day in and day out.” Unlike some jobs that end when business hours do, the life of a CEO is non-stop and Rick’s workflow is defined by the leadership responsibilities of his boss, who has so many different tasks. Rick relays that the ability to be flexible is key to his success.

Dave and Rick consider one another thought-partners. Dave bounces ideas off of Rick and they collaborate together about how to proceed on any number of decisions. Dave, of course, is the CEO, and therefore responsible for teaming up with our other leaders to make the biggest decisions, but Rick’s voice is valued. Confused at first when Dave wouldn’t let Rick get him coffee, Rick soon learned that Dave was the kind of leader who was generous, kind, a good listener, and a genuine collaborator. “I love my job because I respect Dave so much,” he shared. “The job can be challenging but it’s also immensely rewarding. I am learning so much.”

How does one get to be the Executive Coordinator for a CEO of a large company? One option is to get invited into the secret society of personal assistants (don’t ask how, though; we don’t know!). Rick didn’t apply for the position, but rather was actually recruited to come work for us via a recommendation. He had no prior experience staffing an executive, but his strong organizational and communications skills, as well as his solid industry knowledge base from many years at American Airlines certainly positioned him well.

Inside scoop on the CEO of JetBlue? Rick is far too respectful to share any really embarrassing anectodes, but he did relay that Dave has quite a sweet tooth; some of his favorites are Chuckles jelly candies and cherry pie to accompany his afternoon tea.  “Simple pleasures,” as Dave calls them! “You would never know considering his svelte physique!” Rick says.

Check out the previous editions of A Day In The Life and meet Chris, Lashonne and Jaclyn from  Brand Design Jeff and Greg from Schedule Planning, Loretta in Security, Chris in InflightMorgan in Social Media, Don in Air Traffic System Control, and Mike in Ground Operations, and stay tuned for the next edition!

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April 8, 2011

Weekly Airline News Roundup – Stand up for tall people

This week the airline industry took a beating because some of its planes have taken a beating from being in the air for decades (note: our average fleet age is five years).  Southwest became the poster child because of a five-foot-long crack found on one of its 737s.

The discovery caused Southwest to ground a large portion of its fleet to inspect further, which then prompted other airlines to inspect their aging 737s and the FAA to inspect the inspections.

Speaking of aging, United Airlines celebrated its 85th anniversary this week. The veteran airline also had its very own safety scare this past weekend when a flight out of New Orleans failed to gain altitude after takeoff and had to return to the gate. Thankfully, everyone on board was OK.

Unfortunately the same is not true of a UN plane crash in Congo, which killed 32 of the 33 people on board. Two years after the crash of Air France Flight 447, debris including bodies were found this week in the depths of the Atlantic Ocean. In other news that was devastating not to all but to one man, Horizon Air admitted to kicking a passenger off its plane because he was too tall. Come to JetBlue honey, where we love tall people (and even give them enough room to sit)! While we’re on the topic of depressing airline news, the “underwear bomber” is on trial this week, representing himself for his attempts at setting off an explosive over Detroit on Christmas Day.

In more positive news this week, airlines are reporting increased traffic for March, the FAA plans to upgrade 11 air traffic control sites in major U.S. cities, and the TSA is looking at expedited security for airline employees. One story published this week talks about how the airlines are increasingly having to play nice with each other and sharing the sandbox, er terminals, as airports shift to common-use facilities. Speaking of sharing, US Airways CEO Doug Parker seems to think there is one big merger left for the legacy carriers. US Airways on another note announced this week that it will be adding first class seats to its regional planes. Are there even enough seats to have different classes?

In JetBlue’s world this week we announced our Official and Exclusive Airline Sponsorship of the Tribeca Film Festival, the winner of the Get-A-Dress Getaway contest, and formalized our agreement with ViaSat. We also put a big ol’ sign up at our Terminal 5 at JFK so people have no excuse to get lost.

As always, safe travels and have a great weekend. Thanks for reading!

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June 24, 2010

Celebrity Jetters

Airport Operations Crewmember Renee had the pleasure of meeting NBA star, Grant Hill, and his wife Tamia, a six-time Grammy Award-nominated Canadian-American R&B/Hip Hop recording artist, and record producer. Grant is an NBA Player who early in his career played for the Detroit Pistons. He played for his home team, the Orlando Magic from 2000 to 2007 and currently plays for the Phoenix Suns.

tamia_grant

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May 3, 2010

JetBlue Airways Selects Mullen as Creative and Media Agency-of-Record

After a long and rigorous search, we announced today that we have selected Mullen as our new creative and media agency-of-record. Boston-based Mullen will work closely with us to create TV, print, outdoor, digital, radio, social and non-traditional advertising, which will communicate our unique value and product.

We began the search for a new national agency began in December 2009. Mullen was selected from a group of five finalists and will replace the our incumbent media buying agency, MediaCom, and New York-based advertising agency, JWT, after parting ways in late 2009 after a four-year partnership.

Mullen is a seasoned and creative agency that has handled accounts like LendingTree, Zappos, Match.com, Timberland, Four Seasons Hotels and Resorts, Olympus, Victorinox Swiss Army, MassMutual, U.S. Department of Defense, CSX, SunTrust, General Motors, HSBC and The Stanley Works. They have offices in Winston Salem, Pittsburgh, Detroit and New York.

Related:
Press Release
Mullen

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January 18, 2010

How do you know when you’ve seen something worthy of saying something?

Image courtesy of Tony Biondo on Flickr, as part of the MTA campaign

Image courtesy of Tony Biondo on Flickr, as part of the MTA campaign

With heightened security at the airports and increased concern for our collective safety, how do we- as aware Crewmembers and Customers- know when we see something worthy of alerting someone else?

We all know that the unfortunate instances that have occurred over the past few years might have ingrained certain biases. We may see someone adjusting their shoe and get nervous. We may think we see someone who looks like they, fit the “profile of a terrorist”, whatever that means. Erratic language or behavior may cause us to shift uncomfortably as we wait to board our flight or even while in the air. It’s easy to get frightened and we may let our fears and biases impede upon our better judgment, but just how do we know when we see something that’s worthy of alerting someone else?

The TSA has 20 layers of security in place that they reportedly employ to keep us all safe, but, “One of the things we’ve learned since 9/11 is that a line of passengers fighting back is a line of defense we have and that’s one of the things that worked Christmas Day,” said Bruce Schneier to Fox News, in an article entitled, “How Airline Passengers Can Fight Back.”

The MTA takes a hard-line approach to travelers on NYC’s public transportation system (see image on right) but the TSA doesn’t seem to have any such campaign. In fact, it was extremely difficult to find a link on the TSA site where one can “report specific violations and concerns about security.” And once you do find that information, buried deep on their “Contact Us” page, they direct people to their general contact center (Phone: 1-866-289-9673 and E-mail: TSA-ContactCenter@dhs.gov).

For now, be sure to be aware of your surroundings and exercise reasonable caution. If you see something that concerns you in the airport, it doesn’t hurt to inform the nearest TSA agent. Carrying out your due diligence as a fellow Customer or Crewmember may just help to save the day!

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January 6, 2010

Foiled Christmas Day terrorist indicted

23-year old Umar Farouk Abdulmutallab was indicted today for his foiled attempt to blow up Delta flight 253 from Amsterdam to Detroit on Christmas Day. He was charged on six counts, including attempted use of a weapon of mass destruction, attempted murder within the special aircraft jurisdiction of the United States, willful attempt to destroy and wreck an aircraft within the special aircraft jurisdiction of the United States, willfully placing a destructive device on an aircraft, and two counts possession of a destructive device in furtherance of a crime of violence. The heaviest of the counts could cost him life in jail.

U.S. Attorney General Eric Holder said that, “this investigation is fast-paced, global and ongoing, and it has already yielded valuable intelligence that we will follow wherever it leads. Anyone we find responsible for this alleged attack will be brought to justice using every tool – military or judicial – available to our government.”

Abdulmutallab is presently being held in Milan and a detention hearing will be hold on Friday.

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December 30, 2009

Explosive device or explosive indigestion?

Perhaps not entirely over-the-top was the FBI’s questioning of a Nigerian man that spent “an unusually long time” in the bathroom on board a flight with the same route- and the same flight number- that matched the near-disaster only two days prior.  Upon investigation by the FBI, the man was deemed to have a, “legitimate illness,” the Department of Homeland Security said.

The potential security risk was reportedly “verbally disruptive,” Delta Spokesperson, Sue Elliott, said, which prompted Crewmembers to alert the authorities and the FBI arrived on-scene when the plan landed in Detroit.

Now, how could one be expected to be a beacon of friendliness and cordiality when interrupted while in the bathroom with a bad stomach? Sympathies extended to the mistaken suspect.

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