March 29, 2011

Extending our partnership with the Boston Red Sox

Our partnership with the Boston Red Sox is getting even better! We’re pleased to announce that we have secured naming rights on the club’s new spring training facility in Fort Myers as part of a eight-year extension of our team (and Fenway Park) sponsorship.

The team’s new spring training ballpark, which will open in 2012, will proudly bear the name JetBlue Park — our first-ever named facility! The ballpark and contiguous Player Development Complex are scheduled to open for the 2012 Spring Training season.

The centerpiece of our partnership with the Red Sox in Lee County, FL, is the team’s new Spring Training ballpark, and at today’s event we announced that we’ll make an annual contribution to the capital improvement fund already established by the Red Sox and Lee County to support ongoing maintenance and improvements to the facility.  Our contribution will be incremental to existing agreements, and it will be made each year of its sponsorship of the ballpark.

We’re also pleased to announce the creation of a new program that, beginning in 2012, we’ll provide Spring Training game tickets to Lee County, FL, non-profit groups.

As part of the extension, JetBlue also becomes a Fenway Park Preservation Partner, making us one of a select group of organizations that will play a key role in helping the Club celebrate the 100th anniversary of its Boston home next year.   We will also continue as a sponsor of Lindos Suenos, the Red Sox’ youth volunteer exchange program in the Dominican Republic.

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February 24, 2010

JetBlue delivers the news to Boston Red Sox Spring Training!

While at spring training, Boston Red Sox team members will be receiving free copies of their hometown newspapers — The Boston Globe and the Boston Herald — courtesy of JetBlue Cargo. Elmer Jeronimo from the Cargo Team has coordinated the effort. The papers left yesterday morning out of Boston and jetted into Fort Myers. Being a major sponsor of the Boston Red Sox is chocked full of worthy elements and this is just the icing on the cake!

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October 15, 2013

We’re Going to Detroit, Michigan!

Today we’re excited to announce Detroit as BlueCity #85 and our 51st nonstop destination from Boston, where we’re the largest carrier. We’ll begin Detroit service on March 10, 2014, when we’ll enter the market with three daily E190 flights between BOS and Detroit Metropolitan Wayne County Airport (DTW).

Right now, the average cost for a roundtrip BOS-DTW flight is $526, which we see as an opportunity. A recent study from the Massachusetts Institute of Technology shows that over the last five years our entrance into a new market has influenced airfares more than any other domestic carrier.

We’re happy to play ball in this great Midwestern city by pitching customers wallet-friendly fares –- by the way, if you’ve been following the American League Championship Series, then you know the Detroit Tigers are tied with the Boston Red Sox in the seven-game series. Let’s see what happens in game three!

This is an important route for not only our Boston business travelers, but also for international customers who can connect in Boston through our interline partners. In fact, our Detroit service will begin the same day Emirates launches brand new nonstop Dubai-Boston flights. The greater Detroit area is home to one of the largest Arab-American communities in the country, so our Emirates partnership is particularly relevant for this route and valuable to Detroit customers.

Dave Barger talks Detroit

It’s only taken our President and CEO Dave, who hails from Detroit, Michigan, 13 years to get home on JetBlue. Today’s announcement hits particularly close to home for Dave – literally. Here, Dave talks hot dogs, history, and to-do’s in Detroit:

BlueTales: Justin Verlander recently pitched a brilliant game to catapult the Detroit Tigers into the American League Championship Series against the Red Sox. We sponsor the Red Sox, but you’re a Tigers fan. Pray tell –- who are you rooting for in the postseason?

Dave Barger: #I’mnotansweringthis. But seriously, it’s an exciting series and they’re both great teams – may the best one win.

BT: If someone only had 24 hours in the city, which sites would you tell them to visit?

DB: To start, be sure to catch a sporting event. Whether it’s the Tigers, Pistons, Red Wings, or the Lions, there are a host of options. The Henry Ford Museum, which is actually in Dearborn, Michigan just outside of Detroit is home to countless pieces of American history. Then, swing through Windsor, Ontario – the only place where Canada is geographically south of the U.S. I’d also recommend the Detroit Institute of Arts, which is known for having an incredibly diverse collection of art, and the Motown Museum. Lastly, visit Ann Arbor – it’s such a great college town.

Credit: Historic Vehicle Association

BT: Let’s talk grub. What’s a Detroit staple?

DB: Coney Dogs. They’re beef hot dogs topped with all-meat beanless chili, white onion, and yellow mustard. There are different variations of them depending on the vendor, but they’re not to be missed if you’re in Michigan. You can even get them at the airport.

BT: Detroit people are known for being _______.

DB: After filing for bankruptcy this summer – the largest bankruptcy of a municipality in the U.S. – the people have been challenged in so many ways as rebuilding takes place. But they’re resilient and always have been. During World War II, Detroit was one of FDR’s “Arsenal of Democracy” cities, which were major industrial cities tasked with manufacturing military supplies to support the Allied powers. Detroit’s automobile industry played a big role in this. Musical powerhouses like Aretha Franklin, Kid Rock, and Bob Seger all have connections to Detroit and represent the city’s tenacity during tough times.

BT: Tell us about something that happened to you that could only happen in Detroit.

DB: Again, it’s about resilience for me. I was nine-years-old when the Detroit Riots of 1967 took place. I remember seeing tanks on the streets with the National Guard, which was such a formative moment for me. Then, just a year later, the Tigers won the World Series in 1968 and mass euphoria spread through the city. It’s amazing how quickly the people of Detroit can bounce back.

Flight Schedule

Depart

Arrive

BOS-DTW

7:30 a.m.

9:49 a.m.

4:00 p.m.

6:17 p.m.

7:35 p.m.

9:52 p.m.

DTW-BOS

6:30 a.m.

8:16 a.m.

10:30 a.m.

12:16 p.m.

6:55 p.m.

8:43 p.m.

Let Dave know you’re excited too!

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October 3, 2013

Facet-nating New Tail Design

We’ve spent quite a bit of time talking about the inside of our new A321s, but today we want to show off something new you’ll soon be spotting on the outside of our new fleet: a new tail pattern!

Our tails are iconic reflections of our brand, and their timeless styles make them instantly recognizable. To highlight the new additions to our fleet, we’re adorning our A321s with their own custom tailfin pattern we’re calling Prism.

Prism, inspired by the Cubist movement of the early 20th Century, will join the eight other official JetBlue tailfin designs. Prism was designed by JetBlue’s award-winning Brand team, led by our Brand Manager, Lashonne Duncan.

The Cubism movement was revolutionary in its time, interpreting reality into two-dimensions on canvas, often dissecting and reassembling the image, challenging the audience to look at regular everyday things in a new way.  “That’s how JetBlue looks at the world, and how we continue to reinvent the travel experience for our customers,” Lashonne says. “That ethos continues into our future, with Mint, our interpretation of the premium coast-to-coast product.”

The Cubist esthetic also fits perfectly with the A321 fleet. With some of the planes outfitted with the core experience alone, and others with a mix of core and Mint seats, there are many facets and dimensions to fleet, just like there are facets and dimensions to the design.

Prism will also officially introduce green to the JetBlue master color scheme. While you may have seen green incorporated into our new terminal in San Juan, or the last time JetGreen – our New York Jets special livery – touched down, with Prism, green and blue go hand in hand.

Have you spotted all our tail designs?

 

JetBlue Airways Tailfin Designs

     

Prism

A Cubist inspired design that reflects the many incredible facets of our new A321 fleet. New in 2013

Barcode

You can’t quite scan our jets, but barcode sure makes for one beautiful tailfin. Generated in 2010.

Blueberries

What could be better than a healthy snack in our favorite color? Our blueberries-inspired design popped up in 2009.

     

Mosaic

Created in 2005, this tailfin eventually came to inspire the name for the TrueBlue Mosaic program.

Bubbles

We were bubbling with excitement to reveal this design in 2003.

Windowpane

Introduced in 2002, you can spot this pattern on both our stylish crewmembers and our jets.

     

Dots

We crossed our T’s and dotted our tailfin in 2000.

Harlequin

A hidden gem, we found this diamond-studded pattern in 2000.

Stripes

Stripes are always in style. We’ve been wearing them since the very start (2000).

 Special One-of-a-Kind JetBlue Tailfins
     

Boston Red Sox

This design was a homerun with our Boston crewmembers and customers. 

We’re the proud official airline of the Boston Red Sox.

NY Jets – “JetGreen”

Blue never looked so good in green.

We’re the proud official airline of the NY Jets.

Building blocks

Some of our best inspiration comes from our very own crew — like Building Blocks, created in 2011 by crewmember Troy Bokosky in Long Beach, CA.

     

10th anniversary

Cheers to 10 years!

NY’s hometown airline™

We’re proud to be NY’s hometown airline™.

100th plane

Celebrating our 100th Airbus 320!

 

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September 25, 2013

JetBlue Continues to ‘Swing For Good’

 

 

The JetBlue Swing for Good Golf Classic and Bid For Good online auction, are the airline’s biggest charitable fundraisers of the year. Over the past five years, these initiatives have raised much needed funds for a variety of our charitable partners.

For the fifth anniversary of our annual campaign,  our business partners, customers and crewmembers join together to play golf and bid online for one-of-a-kind items with the proceeds benefitting two worthy community organizations. Since 2009, the Swing For Good and Bid For Good efforts have raised more than $1.5 million for several nonprofit partners. Last year JetBlue raised$420,000 benefiting KaBOOM! and PBS Kids. This year’s recipients are KaBOOM! And First Book!

The Swing For Good Golf Classic is taking place today at Bethpage State Golf Course in Bethpage, NY.  The Bid for Good online auction, powered by Charity Buzz, will run until October 16. Customers can visit charitybuzz.com/jetbluebidforgood to bid on a wide range of exclusive items including luxurious all-inclusive JetBlue Getaways vacation packages, access to VIP sporting events, signed memorabilia and other one-of-a-kind experiences.

 

 

 

Don’t miss out on your chance to bid for your favorite items,  including opportunities to:

  • Name a character in best-selling author James Patterson’s new book
  • Serve as grounds keeper for a day for the Boston Red Sox and help the grounds crew prepare the field before a game
  • Throw the ceremonial first pitch at a 2014 regular season Boston Red Sox game
  • Participate in a flight training experience at JetBlue University complete with  tutoring by one of JetBlue’s professional flight instructors
  • Experience a JetBlue Getaways package – Five days/Four night stay at the Occidental Grand Xcaret in Riviera Maya, Mexico
  • Attend a table read for “The Simpsons” animated TV show, and much more!

 

 

Learn more about our Corporate and Social Responsibility: http://www.jetblue.com/corporate-social-responsibility/

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July 26, 2013

First Base Makes It Home Safe!

 

When many think of the Dominican Republic, they instantly think beautiful beaches, scenic views, and incredible food, but ask someone who really knows the people, and they’ll tell you it’s all about baseball! The Dominican team dominated at this year’s World Baseball Classic coming out on top, beating Puerto Rico for the Championship, and anyone traveling through our airports that day can tell you, our Dominican team was certainly sharing in the enthusiasm.

Our Santiago crew cheers for the DR in the World Baseball classic (photo by Bibi from STI )

 

JetBlue has a strong Presence in the Dominican Republic with service to 6 cities and 34 daily flights and many crewmembers with Dominican heritage, so it was a no-brainer to assist when a customer reached out ask for assistance in flying the first base bag used in the 2013 World Baseball Classic!

This piece of history was acquired by baseball memorabilia collector and New Hampshire resident Hugh Baver. Believing that the first base should be put on display for all to enjoy, Baver decided to donate it to the Boston Red Sox, through the Academia Medias Rojas, a baseball camp in the D.R. that’s operated by the Boston Red Sox. To deliver the gift, Baver flew from Portland, Maine to New York, and on to Santa Domingo where our Crewmembers welcomed him — and first base! — with fanfare.

To deliver the gift, one teensy problem popped up: the first base bag was too big at 15 x 15 inches to fit in the overhead, and was too fragile to stow underneath. So, the Red Sox purchased an actual seat for the base.

Baver is a huge Red Sox fan himself and is a former player of the Men’s Adult Baseball League (MSBL).  He participated in a 2010 Red Sox fantasy camp in the Dominican Republic, he met former Dominican major leaguers who helped put the D.R. on the world baseball map. Baver understands how important the sport is to the island nation of 10 million people, and donated the first base – signed by Dominican players Bob Costas and David Ortiz – because he understands the importance of baseball to the Dominican community

We’d like to think Hugh for sharing his story with us, and thank you to our local Crewmembers for supporting Baver’s mission!

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April 25, 2013

A Tale of Blue Cities: Calming A Nervous Flyer

I was traveling to Boston this week for a day trip – a quick up and back for a meeting.  Before boarding began, I was chatting with our Airport Opertions crewmembers at the gate in Orlando when a young man named Andy came to the counter with a concerned look on his face.  He explained he was a nervous flier and wanted to know when we would be boarding.

As we waited to board, I inquired about his seat assignment and found out he was in the front row.  This made me happy because in my past experiences as both a flight attendant and traveler, nervous fliers feel better when they can see the flight attendant during take-off and landing, or when there is turbulence.  Customers tend to read the body language of the crew for indications if they should be worried about the small bumps in the air or noises they may hear at takeoff and landing, which are common to the crew but may concern people who don’t travel much.

Andy told me about a recent flight he had taken with another airline that ended with an emergency landing – an experience that had left him fearful about flying.

When we boarded, I told the Inflight crewmember at the front about Andy’s experience and asked her to check in with him before takeoff and landing.  She was awesome – she introduced herself, and even had the Captain come out of the flight deck to speak with Andy before we left the gate.

About an hour into our flight, Ian, our Captain, came on the PA to let us know that he was receiving an indicator light and as a precaution, we would be making an unscheduled landing in Jacksonville to have it checked.  My first thought was about Andy seated up front and how we would react to the news.  As we stowed our belongings for landing, I made my way to the front to take the empty seat across the aisle from him.

I assured him that safety is JetBlue’s number one value and that while it was an unplanned landing, it was not an emergency and would still be a normal landing.  As we made our approach I could see the tension in his arms as he gripped the seat and so I began to ask him questions about his work and his family.  Before long, his seat mate joined in and together we talked to him through the landing.  Even the couple seated in the row behind him gave words of encouragement.  I know he appreciated the support.  The landing was uneventful and once the problem was fixed, we were on our way.

Captain Dan recently wrote a letter to our customer Leslee inflight when he learned that she was a nervous flyer on Flight 201 from New York’s JFK

The unity and support demonstrated by our customers and crew for Andy reminded me of the images in the news this past week of strangers who came together to assist others in their time of need.  I saw many demonstrations of that humanity within JetBlue.  When Boston was on lock-down and the city’s transportation came to a halt, crewmembers from a number of our cities flew into Boston to assist our airport crewmembers and take care of our customers.

During the moment of silence this past Monday, our Boston crewmembers stood shoulder to shoulder on the tarmac, heads bowed. At JFK in New York, our Operations team arranged for our Boston Red Sox branded aircraft to be on the ground next to our I love NY aircraft as a show of unity and support between our two largest JetBlue cities; and we allowed travelers to reschedule trips in and out of Boston without penalties or fees.

Whether it’s a pleasantry exchanged at the boarding gate, or a helping hand with placing a suitcase in the overhead bin, we have many moments during our day to make a connection with one another. For me, it can be as simple as extending a hand across the aisle to assure someone that they’re going to be okay – something I also needed to be reminded of this week.

Learn more about Diane, read her previous columns and stay tuned for the next edition!

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August 5, 2012

Connecting Children and the Red Sox

As the official airline of the Red Sox, we’re proud to support the team’s official charity, the Red Sox Foundation. The organization implements many initiatives which channel local passion for the Red Sox into positive causes—in fact, you may have heard about its work with the Jimmy Fund, and how we got involved to help support its fight against cancer. More recently, we partnered with the Red Sox Foundation to transport children to a tournament in New York, part of the organization’s work with RBI (Reviving Baseball in Inner Cities).

RBI was started by Major League Baseball and connects children from economically disadvantaged areas with baseball. The program promotes positive self-esteem, conflict resolution, and resistance to substance abuse. It recently organized the Northeast Regional All Star Baseball and Softball Tournament, and through our Red Sox partnership, we flew 40 children and coaches from BOS to the tournament’s home base in New York. Wally the Green Monster, the official mascot of the Boston Red Sox, came to Logan to send the kids off and wish them luck in the tournament!

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April 20, 2012

Happy 100th Partner!

As the official airline of the Boston Red Sox, we join our Boston Logan airport crewmembers in wishing Fenway Park a happy 100th anniversary! Go Sox!

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February 15, 2012

Grand Opening of JetBlue Park Announced!

The Lee County Board of Commissioners and the Boston Red Sox recently announced plans for the opening of JetBlue Park at Fenway South, the team’s new 106-acre Spring Training and Player Development Complex in Lee County, Florida.

The Lee County Board of Commissioners and the Boston Red Sox will host a grand opening celebration on Saturday, February 25 at 11:30 a.m. where they will officially open the ballpark and Spring Training Complex to the public. Executives and crewmembers from the official airline of the Boston Red Sox (yours truly), will also be on hand to help officially open JetBlue Park. The grand opening ceremony will be followed by an open house from 1 p.m. to 4 p.m., open to all fans.

During the open house, fans will have an opportunity to walk freely around JetBlue Park and enjoy concessions and entertainment on Fenway South Drive – a street festival reminiscent of Yawkey Way in Boston. Much like at Fenway Park in Boston, the street will have entertainment including, face painting, magicians, stilt walkers, a bounce house, obstacle course, and other games for children. As well, to help support Florida’s Blood Center, a blood drive will be taking place during the open house for those who are able to make a blood donation.

February 25 also marks the date of the first full squad workout of the 2012 Red Sox team. Fans will have an opportunity to walk around the practice fields of Fenway South in addition to JetBlue Park where, for the first time, both major and minor league teams will train together at a single complex.

Other key dates this Spring Training season include:

  • Sunday, February 19: Pitchers and catchers report – the Player Development Complex will be open to the public free of charge.
  • Saturday, February 25: First full squad workout, opening celebration, and free open house.
  • Saturday, March 3: First college exhibition games featuring Northeastern University at 2:35 p.m., followed by Boston College at 7:05 p.m.
  • Sunday, March 4 - First official Grapefruit League Game matching the Red Sox and Minnesota Twins at 1:35 p.m.

See the unveiling of our new Red Sox livery
Learn more about our partnership with the Boston Red Sox
See the renderings of JetBlue Park

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