September 19, 2014

Media Post Roundtable: How Climate Change Affects Companies

We are proud to have our very own Head of Sustainability, Sophia Mendelsohn featured along with Nestlé USA’s Chairman and CEO Paul Grimwood and Starwood Vice President Sustainability, Global Citizenship Andrea Pinabell  in this Mediaplanet roundtable discussion on the importance of sustainability in business. Presented here is her portion of the conversation with Mediaplanet

GREEN BUSINESS New studies show that businesses that develop goods and services that reduce the impacts of climate change, water scarcity and emissions are more successful than business that don’t.

Mediaplanet: How do you see climate change impacting your business in the future?

Sophia Mendelsohn Head of Sustainability JetBlue Airways

Sophia Mendelsohn
Head of Sustainability
JetBlue Airways

Sophia Leonora Mendelsohn: Airlines are particularly vulnerable to the effects of climate change. Scientists predict climate change will bring more frequent and severe weather events, and such episodes can disrupt flight schedules and threaten physical infrastructure.  We believe that raising awareness among crew members and customers about climate change is part of our responsibility.

MP: What do your customers say are the most important sustainability issues to them?

SM: Our customers want to know that in the future, there will still be naturally beautiful, healthy destinations– like clean beaches and national parks– to fly to. We agree. With customer support, we have increased recycling onboard and in terminals, and increased greenhouse gas offsetting to start to protect those places.

MP: How have you witnessed sustainability initiatives change within the past five years?

SM: People now recognize that business and environmentalism are completely compatible. We have invested in Sharklets – curved extensions to the wing that provide greater lift and improve fuel efficiency by roughly 3 percent on all our new A320s and A321s. We have advocated for the use of Sharklets since 2006, when we partnered with Airbus to test designs on our aircraft. Through our use of Sharklets, last year we avoided roughly 5,210 metric tons of CO2 emissions and $1.7 million in fuel costs.

MP: What is one way that your company is lessening your environmental footprint?

SM: There’s an old business adage, “You can’t manage what you don’t measure.” We are starting to measure and value natural resources the same way we do finances. We are calculating our waste to landfill, recycling, composting and water use. We are also attempting to measure and value the priceless– the worth of the Caribbean’s natural beauty to our ticket sales. Without this region’s healthy ecosystem, a major portion of our business would not exist.

MP: What is one of the greatest challenges you face when implementing new sustainability initiatives?

SM: Aviation has depended and changed thanks to science and innovation. Because of funding for this creativity, planes have gone from single-seaters to double-deckers in a hundred years. In the next hundred, biofuel and efficient technology will make the industry sustainable.  These need investment from governments and companies to bring benefits to consumers. Our biggest challenge is the cost and availability of biofuel vs. traditional jet fuel. We could not fly entirely on biofuels and offset all emissions without raising prices.

MP: Where is the future of sustainability going? What are some new trends that you’re excited about?

SM: Sustainability will be so woven into standard business practice that it won’t be a standalone issue anymore. What we now call “addressing climate change” will simply be risk mitigation. Volunteering, philanthropy, and social responsibility will just be brand building and protection. As social media continues to increase transparency and bring consumers closer to brands’ personalities, we’ll start to see companies the way we see people as good or bad citizens.

Posted by in Uncategorized | Permalink | Comments (0) | Share on Facebook | Share on Twitter

September 18, 2014

A Board’s Eye View

A note from Joel Peterson, Chairman of the JetBlue Board of Directors

Dave_Robin_Joel_1

One of the best things about being Chairman of JetBlue is having the privilege to share exciting new developments with the JetBlue community. Today, we are announcing the details of our CEO succession plan. Robin Hayes, our current President, will succeed Dave Barger as CEO of JetBlue, effective February 16, 2015. You can read a copy of the company’s press release here.

After more than 16 years with the company, Dave has decided to take the next step in his life. As a founder of the company and its CEO for the past seven years, Dave has been a driving force in building JetBlue into an industry leader and one of the world’s great brands. We will all miss working with Dave.

At the same time, we are delighted to name Robin as Dave’s successor. During the six years Robin has worked with Dave, the Board, and our leadership team, he has proven himself to be a highly effective, collaborative leader. At a company like JetBlue, these are crucial attributes. It is a testament to the strength of this organization that, as young as we are, we have such a deep bench of exceptional talent. In addition to knowing the industry inside and out, Robin and the rest of our leadership team are steeped in our unique culture and know it is what makes JetBlue great.

Competition in the airline industry continues to intensify, but we are confident JetBlue will continue to grow profitably while preserving what makes it special in the eyes of customers and crewmembers. Under Robin’s leadership, the company will maintain its operational focus on safety and efficiency while continuing to expand its network in underserved markets and launch new product initiatives – like Mint and Fly-Fi – to create value for shareholders by enhancing the JetBlue Experience for customers. Dave, Robin and the Board all agree that continued evolution – which has been the key to our success – remains the path to long-term success for our company.   In fact, Robin set many of these strategies in motion while Chief Commercial Officer at JetBlue, from developing a robust network growth plan which provided geographic diversity to continuing our disruptive nature with JetBlue’s answer to the transcontinental gap – Mint.

This transition in leadership marks another important milestone in JetBlue’s exciting journey. The Board and I thank Dave for everything he has done to make JetBlue what it is today, and we congratulate Robin on this appointment. We look forward to working together to continue building one of the world’s great airlines.

Posted by in Uncategorized | Permalink | Comments (0) | Share on Facebook | Share on Twitter

September 18, 2014

Statement on Flight 1416 Long Beach – Austin

Flight 1416 LGB – AUS (Airbus 320)

142 Customers, 5 Crewmembers

On September 18, the flight crew aboard flight 1416 reported an issue with the number two engine and returned to Long Beach Airport. The airplane landed safely, and all customers and crew have evacuated via slides with no reported injuries at this time. While the runway at Long Beach is closed, inbound flights are being directed to nearby airports. Customers are encouraged to check the status of their flights at jetblue.com/flightstatus

UPDATE 11:00 PST

The aircraft has moved from the impacted runway, and flights will be resuming from runway 12/30. An area crewmember has accompanied one customer who requested transport to an area hospital for observation. We’re working with customers for re-accommodation on alternate flights.

Posted by in Uncategorized | Permalink | Comments (0) | Share on Facebook | Share on Twitter

September 12, 2014

TrueBlue Program Update: Redeeming points just got easier!

tb3500

Are you already a TrueBlue® member? If so, redeeming your points for travel just became even easier.  We are excited to share a new program update – we’ve lowered the amount of TrueBlue points needed for Award Flights. Now you will be able to book your well-deserved Award Flights for even fewer points!

Not a TrueBlue member yet? Sign up here and start earning points toward Award Travel today!

You can start redeeming Award Flights for just 3,500 points (+ 5.60 taxes/fees), lowered from 5,000 points, and take advantage of featured 3,500-point fares through 9/13/14. We’re always looking for new ways to increase our loyalty to our most loyal customers. Our new, lower Award Flight minimum makes it even easier for you to take advantage of the points you’ve earned.

TrueBlue, JetBlue’s loyalty program, is free to join and includes the ability to use points for any seat on any JetBlue operated flight with no blackout dates. Members can now earn and keep points without the fear of expiration due to account inactivity since TrueBlue points never expire.

With a range of TrueBlue benefits and badges, TrueBlue provides a loyalty program that rewards all customers, regardless of their travel frequency. With bonuses for flying in Even More® Space, booking your pet with JetPaws™, planning your trip with JetBlue Getaways, and six points per eligible dollar spent for booking on JetBlue.com, rewards add up fast, and the points you earn are the points you keep.

We also understand that some customers choose JetBlue exclusively for family travel, while others mix business and personal travel; Mosaic and Family Pooling offer tailored solutions for travelers of all kinds. JetBlue’s most loyal customers qualify for Mosaic, which means more points, benefits and exclusive offers all from flying 30 segments plus 12,000 base flight points or earning 15,000 base flight points within a calendar year. Family Pooling allows small groups of friends and families to earn and share points together to earn Award Flights faster.

Visit jetblue.com/TrueBlue for more information.

Posted by in Uncategorized | Permalink | Comments (0) | Share on Facebook | Share on Twitter

September 9, 2014

From the Runway to the Airway

Published on Huffington Post on 9/8/2014

From security checkpoint convenience to in-air comfort and climate adaptability, style when traveling tends to take a backseat to more practical matters. While most of my travel time is spent in uniform, I have a keen eye for the fashions that I see in the airport and in the air. With New York Fashion Week in full swing, I find myself reflecting on the state of style and its implications on travel. Fliers often opt for comfort and function over couture and fashion. Inspired by the most chic week of the season, I’d like to share my fashion dos and don’ts, when the tarmac is your runway.

A lot of planning can and should go into your ensemble before you leave for the airport. Not only do you want to be comfortable for the travel ahead, you need to take into account your destination and what you’ll be doing when you need to hit the ground running. My two major don’ts when getting dressed for travel are white and linen. White clothing isn’t easy to clean should you spill or rub up against something, and linen will wrinkle and leave you looking disheveled. Stick to lightweight materials in neutral-to-dark solids or patterns. For women, nothing is wrong with a little black dress that is comfortable, durable and a perfect base for layering and accessorizing.

When accessorizing, do so responsibly. I encourage spicing up your ensemble basics with jewelry, scarves, hats and eyewear but keep security checkpoints in mind. To that end, always pack a small pouch in your carry-on for easy storage should items need to be removed and placed on the X-ray belt. And that reminds me — a belt with a pop of color or bold pattern can brighten your outfit in a cinch.

When traveling south, for example, you may start your day in boots and end it in flip-flops. So how do you travel between climates in one outfit? My answer is simple: layers. For women and men, a casual sweater or blazer over a T-shirt or tank-top makes for a stylish trip from start to finish. Don’t be afraid to get fun and adventurous with the base layer. Your carry-on should serve as a functional extension of your outfit and my favorite kind is a backpack — they’re not just for kids anymore. Perfect for packing up a change of shoes, clothes and even swim trunks, backpacks can be easily stowed in an overhead cabin during the flight and carried to your destination without occupying your free arms.

Once you have the basics down, incorporating on-trend styles and colors via accessories and layers is the best way to ensure your look lasts through your travels. Speaking of trends and colors, the new JetBlue uniforms, which were unveiled in June, speak to this by incorporating an orange colorway into our standard style. Have you seen it yet? Orange really is the new black.

Do you have any travel style dos and don’ts to share? Let me know in the comments below or on Twitter (@Wingwoman_Tracy).

Posted by in Uncategorized | Permalink | Comments (0) | Share on Facebook | Share on Twitter

September 3, 2014

MOO-VE Over, Ronnybrook Onboard

ronnybrook1Clean eating is top of mind for a lot of people these days – and that should not have to be put in a holding pattern when flying. That’s why we started offering sustainable food options to provide our customers with healthy food while on the go. While you may not automatically think of natural and healthy foods when you think of flying, JetBlue actually offers several healthy options for busy travelers on the go. As New York’s Hometown Airline™, we’re also proud that many of our down-to-earth food offerings are made right in New York State.

ronnybrook2

Happy Cow? Healthy Life. Introducing our new onboard smoothie brought to us by our friends at Ronnybrook. Ronnybrook is a family run farm located in the Hudson Valley of New York, with a long history of sustainable, humane, and healthy dairy farming. Their cows are the offspring of a long line of prize-winning Holsteins that the Osofsky family has raised for nearly 70 years. Ronnybrook’s products are made with only natural ingredients and sourced to avoid rBST (recombinant bovine growth hormones), pesticides and unnecessary environmental impacts.

At JetBlue, we are strong supporters of sustainability, and naturally-sourced offering the option of healthier and more natural products. That’s why we are happy to be part of the GrowNYC network which enables us to provide and continue to promote nutritional food choices onboard JetBlue flights. Thanks to our business partners at GrowNYC, we are pleased to introduce new ways of bringing more nutritious food choices to our customers.

GrowNYC

 

eatup1eatup2

We’ll be presenting a regular new flavors of RonnyBrook smoothies as part of our EatUp Café offering. Starting this September, we’re offering strawberry. The smoothie can be purchased on all flights between JFK/BOS-LAX/LGB/SFO. Be sure to try out our fresh and healthy food options onboard, and let us know what you think.

Posted by in Uncategorized | Permalink | Comments (0) | Share on Facebook | Share on Twitter

September 2, 2014

Serving up a new way to serve!

basket1

Even before we started flying 14 years ago we knew we had an opportunity to create the “un-airline” that questioned all those traditions the other guys had established. One early decision we made was to do away with dragging carts down the aisle. We didn’t like how they created a barrier between our customers and crewmembers, how they bruised elbows and toes, and frankly, their looks left something to be desired too!

Instead, we made the service a bit more personal with our wicker baskets that presented a cornucopia of name brand snack choices for our customers. But just as we’ve refreshed our planes, our products, and even our crewmembers uniforms, we decided to take a look at that basket and see if we could do something better with a refresh of its own!

basket2Onboard snack and beverage service will be a breeze with our new snack and drink carriers onboard. In order to enhance your JetBlue experience, we are pleased to bring you our stylish inflight service tools. Our crewmembers teamed up with industry designers and ergonomic specialists, to create a product that will match our new look.

Our new service tool referred to as the pivot basket, allows flexibility to better serve our customers. Although it may look small, the pivot basket actually holds more snacks. In addition to this, the flexibility feature makes it easy to use for our crewmembers onboard.

We are also proud to introduce the Halo Tray for our onboard drink products. The Halo Tray provides more capacity to serve more rows in a quicker fashion, and can also be used to serve our Eat up boxes on the reverse side.

Want to learn even more? Check out this video we shared with our Inflight Crewmembers introducing the new inflight service tools:

Our new inflight service tools are expected to make their grand appearance this fall. So stay tuned, and if you see one of our new trays or baskets (along with our beloved Inflight Crewmembers) be sure to let us know what you think!

Posted by in Uncategorized | Permalink | Comments (0) | Share on Facebook | Share on Twitter

August 9, 2014

Statement on Flight 704 San Juan – New York (JFK)

Flight 704 SJU – JFK (Airbus 321)
186 Customers/6 Crew

On August 9, Flight 704 SJU-JFK had a rejected take-off at Luis Muñoz Marín International Airport. Customers and Crew were evacuated via slide. No major injuries were reported.

Customers were given the option to be re-accommodated on Flight 8104 SJU – JFK. 

UPDATE [Sunday, August 10; 1825 ET]:  Preliminary reports lead us to suspect that Flight 704 SJU – JFK had a bird ingestion into the #1 engine.

Vuelo 704 SJU – JFK (Airbus 321)
186 Pasajeros/6 Tripulantes

El despegue del vuelo 704 de JetBlue se detuvo el 9 de agosto en el Aeropuerto Internacional Luis Muñoz Marín. Los clientes y la tripulación fueron evacuados a través de los toboganes de emergencia. No se han reportado lesiones graves.

Les ofrecimos a nuestros Clientes la opción de viajar en el vuelo 8104 desde San Juan hacia Nueva York (JFK).

ACTUALIZACIÓN [Domingo, 10 de agosto; 18:25 ET]: Los informes preliminares nos llevan a sospechar que el vuelo 704 SJU – JFK experimentó una ingestión de aves en el motor # 1.

Posted by in Breaking News, Uncategorized | Permalink | Comments (0) | Share on Facebook | Share on Twitter

July 31, 2014

Students “ACE” their introduction to aviation

Earlier this month, the JetBlue Foundation partnered with the Organization of Black Aerospace Professionals (OBAP) for their  annual Aviation Career Education (ACE) Academy initiative at JetBlue’s Hangar and T5 at JFK, as well as, JetBlue University in Orlando. Students from local aviation schools and programs in New York and Oakridge High in Orlando participated. ACE Academy and the JetBlue Foundation have a joint goal – to increase awareness of aviation-related careers among students from underserved areas. According to current statistics, less than five percent of pilots in the commercial aviation industry are women or people of color.

For the third year in a row, ACE Academy students in Orlando visited JetBlue University to learn about the various jobs available behind-the-scenes of an airline. Students also got to experience and fly in the airline’s E-190 simulators. This year also marked the first-ever ACE Academy in New York City. JetBlue Captain Jovan O’Bryant coordinated exclusive opportunities for budding aviators in the Big Apple including a special behind-the-scenes tour of JetBlue’s terminal and maintenance hangar at JFK and a first-hand look at the many roles that keep an airline running.

The JetBlue Foundation also supported initiatives in Chicago and St. Croix. The Chicago program was coordinated by JetBlue Captain Robert Holmes, a product of an ACE Academy. Twenty years ago, Captain Holmes was an ACE Academy student, a step he says encouraged his ambitions to become a pilot. Capt. Holmes credits the ACE Academy with giving him the opportunity to not only tour an aircraft but actually giving him the first chance to fly one.

The ACE Academy includes a curriculum complete with presentations by aviation pioneers such as the Tuskegee Airmen and aviation professionals from a wide range of industry careers. Students also take part in special field trips and conduct a “Discovery Flight,” where they receive hands-on flight training with a certified FAA Flight Instructor.

For more information on OBAP and the ACE Academy initiative, visit the Organization of Black Aerospace Professionals.

Posted by in Uncategorized | Permalink | Comments (0) | Share on Facebook | Share on Twitter

July 15, 2014

On the diversity of culture, faith, and opinions

As New York’s Hometown Airline, we’re no strangers to diverse opinions and cultures. After all, New York is THE cultural melting pot of the world, and New Yorkers are world renowned for their ability to share their opinions. We’re also proud to have customers and crewmembers that represent this rich mix of cultural backgrounds. So being a forward thinking airline with the deepest respect for the various cultures and beliefs of our 30 million customers a year, you can imagine our crewmembers’ collective pain when we’re accused of discriminatory practices, as is the subject of much public discussion stemming from this article in the Palm Beach Post.

The story presented by a customer is certainly riveting, and we understand that many who have read it feel entitled to get all the juicy details. However, out of respect for the privacy of our customers – even those who tell stories we don’t necessarily agree with – we will not share additional details for public discourse and will only say that the story presented in media reports in no way reflects the accounts from our crewmembers or customers on board.

We recognize that many observers of the story desire all the details so they can make their own judgments, and for many their opinion will be set regardless of any additional detail shared. We just request those who do feel the need to pass judgment take a moment to reflect on any of their past experiences with JetBlue and our award winning service, and think about the diversity of the 80,000 daily customers we serve before taking every story they see as fact.

JetBlue does not engage in discrimination on any basis. Maintaining the highest standards of safety for all of our customers and crew is our primary concern and JetBlue’s fundamental value. The decision to remove the customer from the flight in this instance was made in support of that value.

Posted by in Uncategorized | Permalink | Comments (22) | Share on Facebook | Share on Twitter