July 28, 2015

Inspiring Humanity one Coke at a time

New Yorkers are often known to catch a bad rap for being disgruntled and rude. As New York’s hometown airline though, we know that’s not true, so we partnered with our friends at Coke to put humanity to the test.

We took to Penn Station—one of the busiest hubs in New York—with a hidden camera, some Coca-Cola, and a special vending machine that dispensed two Cokes instead of one, then watched what happened.

While we couldn’t follow everyone to see what happened with their extra Cokes, we were inspired to see more than a quarter of visitors immediately share their extra beverage with someone nearby. For those we saw share a coke with a stranger, we showed our appreciation for their kindness by giving them the joy of travel in the form of a free round trip travel certificate with JetBlue.

Here’s what we found:

  • 70% of shares were between and individual and a stranger
  • The most common reason for sharing: “I got two and only needed one, why wouldn’t I?”

So next time your vending machine has a glitch and spits out an extra drink, what will you do? You never know who might be hiding around the corner to brighten your day.

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July 9, 2015

JetBlue adds MLB.TV Streaming Taking Live Baseball to The Skies

The No. 1 Live Streaming Sports Service Brings Free Baseball Broadcasts to Jetblue’s Fast-growing Catalog of Inflight Entertainment Options
NEW YORK, NY — 07/09/15 — JetBlue (NASDAQ: JBLU) today announced a new partnership with MLBAM, the interactive media and internet company of Major League Baseball, that will give JetBlue customers free in-flight access to MLB.TV – the #1 live streaming sports service – on their laptops and supported smartphones and tablets through the MLB.com At Bat mobile app. The agreement brings free, Internet streaming of live Regular Season baseball games 35,000 feet in the sky for the first time ever, and adds to JetBlue’s expanding catalog of onboard entertainment delivered over Fly-Fi, the industry’s fastest complimentary broadband Internet.

All JetBlue customers traveling in the contiguous United States on Fly-Fi equipped aircraft will have complimentary access to MLB.TV, which offers more than 2,500 live and archived games on demand per season. While MLB.TV typically requires a subscription, JetBlue customers will receive free access while in flight through “The Hub,” JetBlue’s Fly-Fi content portal. For the first time ever, customers using Fly-Fi Hub can catch any Regular Season game being played by any of MLB’s 30 teams at any time.

“Launching MLB.TV is a home run for our customers who are getting more free entertainment than ever included in their JetBlue flights,” said Jamie Perry, vice president brand and product development. “Whether it’s sports, movies, television, music, news or e-books, we’re offering endless entertainment options across multiple screens that goes far away from the drop-down televisions of yesterday that many airlines still serve to customers.”

With speeds up to 20 mbps per device, Fly-Fi offers a true Internet streaming experience that no other U.S. carrier is capable of providing. MLB.TV becomes the first live sports property to join JetBlue’s robust list of leading brands offering content on JetBlue flights including Amazon Prime streaming entertainment (coming soon), The Wall Street Journal, PBS, NatGeo, Vice, Harper Collins and Time, Inc. among others.

“With free in-flight access to MLB.TV on their personal devices, JetBlue customers will now be able to watch live MLB games while traveling,” said Kenny Gersh, EVP, Business, MLBAM. “It’s this type of innovative partnership with an innovative airline in JetBlue that symbolizes our constant drive to expand distribution of games, giving our fans access to live baseball in new ways. This is perfect match partnership baseball fans will love.”

Unlike other carriers that charge sky high prices for Wi-fi, JetBlue is keeping Fly-Fi free for all customers. Fly-Fi Hub content complements JetBlue’s signature seatback entertainment featuring live DIRECTV® programming and 100+ channels of SiriusXM® radio on every aircraft. JetBlue airs more channels of free sports on-board than any other domestic airline. The line-up includes ESPN, ESPN2, ESPNews, ESPNU, NBC Sports, Fox Sports 1 and NFL Network.

Since launching free Fly-Fi broadband Internet in 2013, JetBlue has quickly positioned itself as the leader in inflight entertainment among U.S. airlines.

About JetBlue Airways

JetBlue is New York’s Hometown Airline™, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles (Long Beach), Orlando, and San Juan. JetBlue carries more than 32 million customers a year to 90 cities in the U.S., Caribbean, and Latin America with an average of 875 daily flights.

About MLBAM

Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of Baseball’s Internet operations, MLB Advanced Media LP (MLBAM) is the interactive media and internet company of Major League Baseball. MLBAM manages the official league site, MLB.com, and each of the 30 individual Club sites to create the most comprehensive Major League Baseball resource on the Internet. MLBAM also develops, deploys and distributes the highest-grossing sports app, At Bat, as well as manages live video content for dozens of sports, news and entertainment clients. It captures, encodes and distributes tens of thousands of live video events annually, powering more live events on the Internet than any other property in the world.

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July 8, 2015

‘Reaching Blue Heights’ By Providing Opportunities to People with Disabilities

Caring and integrity are not only two of JetBlue’s values; they are the pillars on which the airline was built.  JetBlue’s mission of inspiring humanity both in the air and on the ground is applied to hiring and exceeding compliance requirements.  Under the umbrella of its ‘Reaching Blue Heights’ initiative, JetBlue has been working for the past three years with the Viscardi Center, a New York-based organization that helps educate, employ and empower children and adults with disabilities.

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Last month, the airline’s mission of inspiring humanity came to life as a team of JetBlue crewmembers worked together to support a very special flight for students from the Viscardi Center.

The day started with a special breakfast at JFK International Airport before the flight carrying 12 students and their caretakers as well as Viscardi staff and nearly 50 customers departed for Boston. Upon arrival, the group explored the terminal and had lunch in the Emirates Lounge before boarding a flight back to JFK.

“After working with and volunteering at the Viscardi Center, we learned that some Viscardi students have never been able to fly due to the fear associated with traveling with a disability. We wanted to provide the JetBlue experience to these students and their families. While we are passionate about providing excellent service to people with disabilities, we can always learn more, and were proud to offer this experience to the wonderful students of Viscardi,” said Bob Bilak, director crew relations and compliance at JetBlue. “

Following the flight, JetBlue will continue to work with Viscardi to discuss how to further enhance the customer experience for people with disabilities. In addition to this unique flight, JetBlue’s Crew Relations, Compliance teams and Talent Acquisition teams provide career coaching to Viscardi students and alumni in an effort to create a talent pipeline for hiring people of all abilities at JetBlue. JetBlue has participated for the past three years in Disability Mentoring Day, a national effort around mentorship opportunities for individuals with disabilities. In May, Viscardi also honored JetBlue with its first-ever Corporate Excellence in Disability Practices Award.

JetBlue is committed to helping people with disabilities in Reaching Blue Heights. The airline is proud to celebrate the 25th anniversary of the Americans with Disabilities Act and will be participating in the first Annual Disability Pride Parade, taking place on Sunday, July 12, 2015 in New York City.

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July 5, 2015

Get A Kick Out Of This


In honor of today’s game, JetBlue is helping some customers fly in high spirits. As fun is one of our core values, we are thrilled to join the excitement and cheer on #USA. Customers flying with us today can “goal” ahead and have a free cocktail on us (a)!

Also, those traveling domestically during game time will be able watch it live at 30,000 feet as all JetBlue seats feature personal seatback screens (b). During game time, fans will have plenty of options onboard to watch the game and other sports programming. JetBlue airs more channels of free sports onboard than any other domestic airline including ESPN, ESPN2, ESPNews, ESPNU, NBC Sports, Fox Sports 1 and NFL Network.

JetBlue customers enjoy individual channel surfing with 36 channels of free, live television programming, including most major networks, plus more than 100 channels of SiriusXM Radio for free, as well as JetBlue Features movies on select routes for a small fee within the US. Movies to Caribbean destinations remain free. JetBlue also offers free and unlimited non-alcoholic beverages and snacks on all flights across its 90-city network.

(a) While supplies last. Limit one drink per person. Offer valid on 7/5/2015 only. Selections may vary; not available on flights operating with express or no inflight service (flights under 340 miles). Must be 21 years of age or older to consume alcohol. Please drink responsibly.

(b) Live satellite TV and radio programming is not available on flights outside the contiguous U.S.

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May 29, 2015

JetBlue Provides a Little “Heaven in Hartford” By Restoring A Skate Park

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photo courtesy of Ronald Hawkins

Each year we hold our annual “One Thing That’s Green” campaign and encourage customers to participate in one small green act to make a big difference. In 2014, we encouraged our customers to vote and determine which city would receive a new green space. Residents of Hartford stepped up and voted for us to add a little greenery to their scenery. Hartford won over much larger cities in JetBlue’s network and the city chose to invest these funds in the restoration of Heaven Skate Park, also known as Wexford Park. In order to achieve a cutting-edge cultural vision for this space, the City partnered with KNOX, Inc., the Friends of Heaven Skate Park, and local artists.

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On May 18, Mayor Segarra and representatives from Sen. Blumenthal and Sen. Murphy’s office joined more than 100 JetBlue crewmember and community volunteers to restore Heaven Skate Park in Hartford, Connecticut. We added drought resistant plants and cleared away invasive species preparing the park to become a center of recreation in downtown Hartford.

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The space is already known for its legal graffiti walls and freestyle skateboarding opportunities. JetBlue’s investment will showcase the beauty of this work, with a new landscape over the course of 2015 that will improve sightlines into the park and add beautiful plantings that highlight the space’s community and artistic expression. For longtime supporters of the park like the City and KNOX, the landscape is one of the final components to make this space a unique gem in Hartford’s park system.

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If you’re in Connecticut this Memorial Day weekend, be sure to check out the new space that fosters grassroots arts, recreation and culture for Hartford youth and residents. Admission to the Skate Park is free, and open to the public.

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May 18, 2015

Which Team has more pull?

London’s famed Metropolitan Police Department are back for revenge at the Annual Plane Pull Challenge at John F. Kennedy Airport on Monday, May 18th. NYPD, NYFD and other local municipalities are up for the challenge and ready to pull an A320 for bragging rights!

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All efforts will bring visibility to Joining Against Cancer in Kids (the J.A.C.K. Foundation), a UK based charity to fund research designed to discover the causes and cure of Neuroblastoma, a rare childhood brain cancer.


Follow @JetBlue on Periscope to catch live streaming coverage of the events.

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May 8, 2015

A Mother’s Day Gift for Traveling Mamas

Mamava Nursing Pod Now Available at T5

In celebration of Mother’s Day, JetBlue is excited to partner with Mamava and Seventh Generation to bring the first private nursing pod to JFK Airport. This private lactation suite provides another option for nursing moms who seek more privacy when nursing their little ones while traveling through T5. The nursing pod is now available at T5 and is located next to the Kids Play area near Gate 12.

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These pods meet the growing interest of mothers to have the choice of a clean, quiet and private space to pump or nurse at the airport. Created by Mamava, a company dedicated to transforming the culture of breastfeeding, the self-contained, mobile pods offer comfortable benches, an electrical outlet and door that can be fully shut for privacy. The 4 ft by 8 ft pods comfortably fit mom traveling with breast pump and luggage or baby, dad and siblings.

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JetBlue currently offers family restrooms at T5, but we understand that some moms may like a more private setting when nursing. These nursing pods add humanity to the travel experience and will be available to all travelers as well as crewmembers. This is just one more option for moms on-the-go.

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May 1, 2015

Meet #Crewbot

How can we use technology to improve the customer experience?

Can we find a way for caring, passionate crewmembers who want to work in the airport environment to be able to – even if they’re limited by disability?

How can we quickly “staff up” an airport to assist customers when irregular operations occur?

It’s these sorts of questions that get our Innovation team thinking, and looking in unexpected places for ideas on how to make our customer (and crewmember) experience better. Efficient and quickly scalable staffing at airports is just one of those areas we’re exploring. Since we haven’t found a way to teleport crewmembers from airports where they may be waiting for a flight to come in, to airports where more crewmembers are suddenly needed, we started looking for more accessible ideas.

One innovative idea came to us from our friends at Verizon.  Crewbot is a robotic telepresence solution created by VGo in collaboration with the Verizon Innovation Program and is powered by Verizon’s 4G LTE network.   We trialed VGo so we could explore and think of new ways to use it in our operation.  The Internet of Things (IoT) is fueling a wave of innovation that’s connecting people, places and things in meaningful new ways, changing the way we live, work and play. Tools like the VGo robot are at the forefront, adding new levels of access to individuals all over the world.
For us though, it’s really about utilizing technology to enable better connections between our customers and crewmembers, regardless of where they are. Think of it as high tech meets high touch. It’s also those connections that we know will be important as we explore the tool. Our team has been testing a couple of these Crewbots at our home at JFK T5, gathering feedback from crewmembers and customers alike. So keep an eye out for them if you’re passing through, and let us know what you think!

Airlines are all about helping people travel, so you may be surprised when you hear us talk about working remotely. We’re no strangers to the concept though. When you call 1-800-JETBLUE to talk to an agent, you’re likely speaking to one of our 2,000 crewmembers who work from their homes in the Salt Lake City or Orlando area.

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April 29, 2015

Ready, Offset, Go! – JetBlue Offsets All Customers’ Travel for the Month of April

JetBlue Airways recently announced its eighth annual “One Thing That’s Green” initiative. To celebrate Earth Month, the airline partnered with Carbonfund.org Foundation, a leading environmental non-profit organization, to offset the carbon dioxide (CO2) and other greenhouse gases (CO2e) for all scheduled flights from April 1 to April 30, 2015. Since 2008, JetBlue has partnered with Carbonfund.org Foundation, allowing travelers to offset part of the carbon footprint from their flights by making a donation to support carbon reduction projects. To date, JetBlue has purchased offsets totaling more than 350 million pounds (158,000 metric tons) of CO2 and CO2e emissions.

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If you didn’t have a chance to travel in April, you can still purchase offsets for future travel. JetBlue is purchasing offsets for scheduled flights for the month of April to help raise awareness and is encouraging customers and TrueBlue members to purchase offsets for their own future travel. To help encourage this effort, the city whose TrueBlue members donate the most TrueBlue points to CarbonFund.org via JetBlue.com/donate during the month of May will receive a new greenspace, such as a park or garden, to help breathe new life into their local community. The winning BlueCity will be announced in June 2015.

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April 20, 2015

JetBlue’s Onboard Menu Will Offer Food For Thought

by:Sophia Mendelsohn

Sophia_Mendelsonhn

JetBlue started with the mission to bring humanity back to air travel. Our goal was to disrupt the model of what air travel had become and enhance the customer experience by providing an outstanding experience. Now 15 years later, 16,500 crewmembers and 10 consecutive JD Power & Associate awards for customer satisfaction, I think we are on to something. With this in mind, JetBlue recently launched our first business mentoring program – BlueBud (buddies + budding new companies) – to help other innovative companies learn what it takes to get their products onboard commercial aircraft.

 

We started with the goal of making a difference and even as we’ve grown, we haven’t forgotten our humble roots. We believe it is now our responsibility to help other small, like-minded companies. Even with our steady growth and many accomplishments since 2000, we haven’t forgotten what it’s like to start out small with a mission to innovate an industry. BlueBud will help companies connect with a diverse group of customers, all while maintaining responsible practices. The first program will focus on small food companies in New York State that are creating unique and novel concepts.

 

Participants will get special access to JetBlue’s business leaders, who will offer participants access to the airline’s unique product development culture, as well as valuable industry insights.

 

You may ask: Why food? Well, we believe just because you’re traveling, your health (and conscience) doesn’t have to suffer. Airlines haven’t historically been associated with fresh and responsible foods, but our product development and sustainability teams are working hard to ensure there are nutritious options available on all of our onboard food and beverage menus. For example, we are proud to offer items such as our kale and quinoa salad on many transcontinental flights, as well as organic and sustainably produced Blue Marble ice cream in our JetBlue Mint experience.

 

We’re proud of the products and foods produced in our home state of New York State and those that also consider environmental impact. These are our first choices to serve onboard and in our airports.

 

JetBlue has already helped put several small food brands on the map. In fact, the TERRA Blues potato chips have become synonymous with the JetBlue experience. The below timeline displays just a sampling of the brands we are proud to have brought onboard our planes. BlueBud gives us an opportunity to connect and support the next generation of small food companies whose values align with our beliefs and mission. 

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To ensure a match with our values, we will be judging BlueBud applications based on the following criteria:

  • Responsible foods: foods focusing on positive environment and social impact
  • Tasty foods: foods that are nutritious and conscious of targeted needs
  • Informed foods: foods that are innovative, diverse, and part of a curated JetBlue experience
  • Homegrown foods: companies with a connection to our New York hometown

 

There is still an opportunity to apply. The first BlueBud is focused on food companies from New York State and we will be accepting applications through April 27, 2015. For more information about BlueBud and JetBlue’s commitment to providing natural, healthy, and sustainable onboard foods, visit Jetblue.com/green/food/.

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