May 18, 2015

Which Team has more pull?

London’s famed Metropolitan Police Department are back for revenge at the Annual Plane Pull Challenge at John F. Kennedy Airport on Monday, May 18th. NYPD, NYFD and other local municipalities are up for the challenge and ready to pull an A320 for bragging rights!

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All efforts will bring visibility to Joining Against Cancer in Kids (the J.A.C.K. Foundation), a UK based charity to fund research designed to discover the causes and cure of Neuroblastoma, a rare childhood brain cancer.


Follow @JetBlue on Periscope to catch live streaming coverage of the events.

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May 8, 2015

A Mother’s Day Gift for Traveling Mamas

Mamava Nursing Pod Now Available at T5

In celebration of Mother’s Day, JetBlue is excited to partner with Mamava and Seventh Generation to bring the first private nursing pod to JFK Airport. This private lactation suite provides another option for nursing moms who seek more privacy when nursing their little ones while traveling through T5. The nursing pod is now available at T5 and is located next to the Kids Play area near Gate 12.

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These pods meet the growing interest of mothers to have the choice of a clean, quiet and private space to pump or nurse at the airport. Created by Mamava, a company dedicated to transforming the culture of breastfeeding, the self-contained, mobile pods offer comfortable benches, an electrical outlet and door that can be fully shut for privacy. The 4 ft by 8 ft pods comfortably fit mom traveling with breast pump and luggage or baby, dad and siblings.

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JetBlue currently offers family restrooms at T5, but we understand that some moms may like a more private setting when nursing. These nursing pods add humanity to the travel experience and will be available to all travelers as well as crewmembers. This is just one more option for moms on-the-go.

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May 1, 2015

Meet #Crewbot

How can we use technology to improve the customer experience?

Can we find a way for caring, passionate crewmembers who want to work in the airport environment to be able to – even if they’re limited by disability?

How can we quickly “staff up” an airport to assist customers when irregular operations occur?

It’s these sorts of questions that get our Innovation team thinking, and looking in unexpected places for ideas on how to make our customer (and crewmember) experience better. Efficient and quickly scalable staffing at airports is just one of those areas we’re exploring. Since we haven’t found a way to teleport crewmembers from airports where they may be waiting for a flight to come in, to airports where more crewmembers are suddenly needed, we started looking for more accessible ideas.

One innovative idea came to us from our friends at Verizon.  Crewbot is a robotic telepresence solution created by VGo in collaboration with the Verizon Innovation Program and is powered by Verizon’s 4G LTE network.   We trialed VGo so we could explore and think of new ways to use it in our operation.  The Internet of Things (IoT) is fueling a wave of innovation that’s connecting people, places and things in meaningful new ways, changing the way we live, work and play. Tools like the VGo robot are at the forefront, adding new levels of access to individuals all over the world.
For us though, it’s really about utilizing technology to enable better connections between our customers and crewmembers, regardless of where they are. Think of it as high tech meets high touch. It’s also those connections that we know will be important as we explore the tool. Our team has been testing a couple of these Crewbots at our home at JFK T5, gathering feedback from crewmembers and customers alike. So keep an eye out for them if you’re passing through, and let us know what you think!

Airlines are all about helping people travel, so you may be surprised when you hear us talk about working remotely. We’re no strangers to the concept though. When you call 1-800-JETBLUE to talk to an agent, you’re likely speaking to one of our 2,000 crewmembers who work from their homes in the Salt Lake City or Orlando area.

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April 29, 2015

Ready, Offset, Go! – JetBlue Offsets All Customers’ Travel for the Month of April

JetBlue Airways recently announced its eighth annual “One Thing That’s Green” initiative. To celebrate Earth Month, the airline partnered with Carbonfund.org Foundation, a leading environmental non-profit organization, to offset the carbon dioxide (CO2) and other greenhouse gases (CO2e) for all scheduled flights from April 1 to April 30, 2015. Since 2008, JetBlue has partnered with Carbonfund.org Foundation, allowing travelers to offset part of the carbon footprint from their flights by making a donation to support carbon reduction projects. To date, JetBlue has purchased offsets totaling more than 350 million pounds (158,000 metric tons) of CO2 and CO2e emissions.

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If you didn’t have a chance to travel in April, you can still purchase offsets for future travel. JetBlue is purchasing offsets for scheduled flights for the month of April to help raise awareness and is encouraging customers and TrueBlue members to purchase offsets for their own future travel. To help encourage this effort, the city whose TrueBlue members donate the most TrueBlue points to CarbonFund.org via JetBlue.com/donate during the month of May will receive a new greenspace, such as a park or garden, to help breathe new life into their local community. The winning BlueCity will be announced in June 2015.

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April 20, 2015

JetBlue’s Onboard Menu Will Offer Food For Thought

by:Sophia Mendelsohn

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JetBlue started with the mission to bring humanity back to air travel. Our goal was to disrupt the model of what air travel had become and enhance the customer experience by providing an outstanding experience. Now 15 years later, 16,500 crewmembers and 10 consecutive JD Power & Associate awards for customer satisfaction, I think we are on to something. With this in mind, JetBlue recently launched our first business mentoring program – BlueBud (buddies + budding new companies) – to help other innovative companies learn what it takes to get their products onboard commercial aircraft.

 

We started with the goal of making a difference and even as we’ve grown, we haven’t forgotten our humble roots. We believe it is now our responsibility to help other small, like-minded companies. Even with our steady growth and many accomplishments since 2000, we haven’t forgotten what it’s like to start out small with a mission to innovate an industry. BlueBud will help companies connect with a diverse group of customers, all while maintaining responsible practices. The first program will focus on small food companies in New York State that are creating unique and novel concepts.

 

Participants will get special access to JetBlue’s business leaders, who will offer participants access to the airline’s unique product development culture, as well as valuable industry insights.

 

You may ask: Why food? Well, we believe just because you’re traveling, your health (and conscience) doesn’t have to suffer. Airlines haven’t historically been associated with fresh and responsible foods, but our product development and sustainability teams are working hard to ensure there are nutritious options available on all of our onboard food and beverage menus. For example, we are proud to offer items such as our kale and quinoa salad on many transcontinental flights, as well as organic and sustainably produced Blue Marble ice cream in our JetBlue Mint experience.

 

We’re proud of the products and foods produced in our home state of New York State and those that also consider environmental impact. These are our first choices to serve onboard and in our airports.

 

JetBlue has already helped put several small food brands on the map. In fact, the TERRA Blues potato chips have become synonymous with the JetBlue experience. The below timeline displays just a sampling of the brands we are proud to have brought onboard our planes. BlueBud gives us an opportunity to connect and support the next generation of small food companies whose values align with our beliefs and mission. 

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To ensure a match with our values, we will be judging BlueBud applications based on the following criteria:

  • Responsible foods: foods focusing on positive environment and social impact
  • Tasty foods: foods that are nutritious and conscious of targeted needs
  • Informed foods: foods that are innovative, diverse, and part of a curated JetBlue experience
  • Homegrown foods: companies with a connection to our New York hometown

 

There is still an opportunity to apply. The first BlueBud is focused on food companies from New York State and we will be accepting applications through April 27, 2015. For more information about BlueBud and JetBlue’s commitment to providing natural, healthy, and sustainable onboard foods, visit Jetblue.com/green/food/.

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April 9, 2015

JetBlue invites Customers to Get Onboard for Carbon Offsetting

JetBlue recently announced its eighth annual “One Thing That’s Green” initiative. This ongoing campaign encourages our customers and crewmembers to undertake one green initiative in their daily lives to help reduce their carbon footprint. As such, to date nearly 3,000 JetBlue crewmembers and community volunteers have planted more than 3,500 trees and cleaned nearly three tons of trash in cities including New York, Boston, Los Angeles and Orlando.

To encourage our customers and crewmember, we are partnering with Carbonfund.org Foundation, a leading environmental non-profit organization, to offset the carbon dioxide (CO₂) and other greenhouse gases (CO₂e) for all scheduled flights from April 1 to April 30, 2015. This will allow JetBlue to reduce the carbon impact of 500,000 metric tons of CO₂e or 57.1 million gallons of jet fuel. JetBlue will purchase the equivalent offsets which will be used to protect a 400,000 acre rainforest in Brazil. This protection will in turn generate several million carbon offsets over the next few years.

Over the past seven years, JetBlue has partnered with Carbonfund.org Foundation, allowing travelers to offset part of the carbon footprint from their flights by making a donation to support carbon reduction projects. So far, JetBlue has purchased offsets totaling more than 350 million pounds (158,000 metric tons) of CO₂ and CO₂e emissions.   JetBlue, with the assistance of our customers who voluntarily offset CO₂ emissions, help fund technology and forestry projects designed to help reduce the environmental impact of aircraft and prevent harmful greenhouse gases from entering the atmosphere.

WHAT YOU CAN DO:

JetBlue is also encouraging a friendly rivalry between cities within its network. The airline is purchasing offsets for scheduled flights for the month of April to help raise awareness and would like to encourage customers and TrueBlue members to purchase offsets for their own future travel. To help encourage this effort, the city whose TrueBlue members donate the most TrueBlue points to CarbonFund.org via JetBlue.com/donate during the month of May will receive a new greenspace, such as a park or garden, to help breathe new life into their local community. The winning BlueCity will be announced in June 2015.

Last year, JetBlue’s annual “One Thing That’s Green” campaign included a sweepstakes which asked JetBlue’s Facebook fans for input. Customers in cities in JetBlue’s network were encouraged to vote on where the company should build a new greenspace. Hartford, Conn. topped the list with 42,000 votes and will receive its new greenspace on May 18, 2015 as crewmembers and community members join together to revitalize Heaven Skate Park with the City of Hartford and Knox Parks.

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March 30, 2015

Operations advisory

Systems are back online after an IT network outage this morning.  The issue was resolved at approximately 6:15 a.m. We are working to resume normal operations now.  Customers may experience some delays throughout the day.  We apologize for any inconvenience.

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March 21, 2015

JetBlue Welcomes World Water Day by Championing a Conservation Conversation

By Sophia Mendelsohn, Head of Sustainability, JetBlue Airways 

Sophia_MendelsonhnMarch 22 is World Water Day which was designated by the UN in 1993 as a day to celebrate water, recognize global water challenges and encourage collaboration to better prepare for a water-constrained future.

This year’s theme, “Water and Sustainable Development,” reminds us of our need to manage this critical resource responsibly as water is fundamental to life, ecosystems economic growth, and in our case, tourism.

As we know, water is an abundant resource. Roughly 70 percent of the earth’s surface is covered in water – resulting in the beautiful expansive ocean views on many of our coastal BlueCities. However, the current issue we face lies in the tiny fraction of our water supply that is available for human use, and that population and economic growth have enhanced competition for it. As a result, a growing number of businesses are recognizing water as a central concern, vital to their operations and are pursuing water efficiency and conservation efforts.

At JetBlue, we work to efficiently use water through our operations. For example, last year we launched a trial analyzing the effects of carrying 25 percent less water in the potable water tanks within our Airbus 320 (A320) aircraft. The water in these tanks is used to prepare coffee and tea, and to service our lavatory sinks. Previously, we filled the tanks to capacity before departing and often arrived with plenty of unused water. Following our successful trial, we’ve committed to filling our tanks to 75 percent on our A320s starting in December 2014, resulting in an estimated annual savings of 2.4 million gallons of water. This effort also helps us save fuel and their associated emissions by reducing the weight of each plane, annually saving roughly 288,000 gallons of jet fuel.

Our commitment to water issues at JetBlue extends beyond operational use. Leisure travel to the Caribbean is a key pillar of JetBlue’s business model, with destinations in Latin America and the Caribbean comprising one-third of our route network. We understand that many of our customers fly to these destinations specifically for their clear turquoise waters and paradise-like beaches. If the health and natural appearance of these ecosystems declines, so will our expected revenue in the region. We recognize the link between clean, intact, and healthy waters and shorelines to JetBlue’s profitability in the Caribbean, and have undertaken a specific effort to rally water and beach conservation efforts there.

We have partnered with The Ocean Foundation to demonstrate the economic value of clean beaches by directly tying the importance of nature to our airline’s main economic measure— revenue per available seat mile (RASM). By attempting to attach actual dollar values to unspoiled shorelines, we hope to strengthen interest in protecting destinations’ ecosystems we depend on and promote the economic importance of shoreline conservation. For JetBlue, this is part of our commitment with the Clinton Global Initiative. The interim report, EcoEarnings: A Shore Thing, can be found here.

Our study began by observing a positive correlation between ecosystem health and RASM, though more data is required to statistically prove and validate the model. The goal was to calculate the impact of the underlying drivers of ecosystem health—including water quality, mangrove quality, and waste along the shorelines—on industry RASM. We thus consider every leisure customer who flies JetBlue to the Caribbean and enjoys a pristine beach as an eco-tourist in some capacity. We believe clean, unspoiled beaches should be recognized as the main driver for Caribbean leisure travel.

We also take action to help oceans and beaches remain clean and protected. We have formed a partnership with the Surfrider Foundation, a non-profit organization dedicated to the protection of the world’s oceans, waves and beaches. Less than one percent of our marine environment has any protected status. JetBlue connects with the Surfrider Foundation through their coastal preservation and special place protection programs, designed to preserve beach environments. JetBlue specifically supports the Foundation’s beach cleanup projects, recycling initiatives, coastal restoration events because we want customers to land on a clean beach, now and in the future.

Through partnerships like the Surfrider Foundation and our continued work on EcoEarnings: A Shore Thing, our ultimate goal is to rally the efforts of policy makers, the tourism industry, and travelers to protect our greatest natural resource—the ecosystem. Our hope is that this work will promote the understanding that without financial investments in the preservation and conservation of the natural resources upon which tourism depends, degradation will increase, tourism will decline, and tax revenues will diminish.

Learn more about these project and our other environmental initiatives by visiting jetblue.com/green.

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March 16, 2015

VH1′s Big Morning Buzz Live hosted by Nick Lachey head to Austin

VH1’s hit morning show “Big Morning Buzz Live hosted by Nick Lachey is reaching new heights as in 36,000 feet to be exact.  Nick and his comic co-host Michelle Buteau are kicking off their SXSW trip by filming an entire show filled with musical performances, celebrity guests and lifestyle demos all aboard a JetBlue A320 aircraft headed to Austin and airing on Friday, March 20th at 9am ET/8am CT.

VH1 Big Morning Buzz Live Hosted by Nick Lachey will take to new heights with JetBlue and celebrity chef and television personality Rachael Ray, who sits down with Nick for a sky-high interview.  Giving new meaning to “in-flight entertainment,” the sultry and breakout electronic pop duo Marian Hill performs their latest hit in front of a plane full of fans.   Plus, VH1 You Oughta Know artist alum Ella Henderson gives the “Buzz” gang and unsuspecting customers and fans the ultimate airport sendoff by performing her hit single, “Ghost” as part of JetBlue’s Live From T5 Concert Series.  JetBlue’s award-winning Live From T5 Concert Series features surprise performances exclusively for ticketed customers. The series transforms the travel experience by producing free, live entertainment for customers traveling through their state-of-the-art home terminal – Terminal 5 – at JFK in New York.  The episode airs Friday, March 20th at 9am ET/8am CT.

Upon arrival in Austin, “Big Morning Buzz Live” heads to Cedar Door for an all-star musical lineup at Palladia’s Epic Awesome Showcase. The showcase, which will appear in the second SXSW-themed episode, will be hosted by Ingrid Michaelson and feature performances by Swedish singer-songwriter Tove Lo, English electronica trio Years & Years, up-and-comer Seinabo Sey, German duo Milky Chance, electronic musician Robert DeLong and rising musician Elle King. Nick and Michelle keep the SXSW festivities going by hitting local hotspots including Franklin Barbeque and a culinary tour de force of the best food trucks in Austin.  Nick and Michelle will also be joined by guest co-host and Grammy Award-winning artist Bridget Kelly. This SXSW-based episode, airs Monday, March 23rd at 9am ET/8am CT

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March 9, 2015

Apple Watch

Our team has been hard at work dreaming up an Apple Watch app that customers will love, and we can’t wait to show it off when Apple Watch launches next month. As the first U.S. airline to accept Apple Pay in the sky, customers will also be able to use their Apple Watch to purchase onboard premium offerings. We’re always looking at how we can use mobile technology – like our mobile app, automated check in, iOS devices for our flight and inflight crews, and soon with Apple Watch – to offer a simple and enjoyable experience to our customers.

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