One tweet started it all
Then a lifelong bond was formed
Add some snacks and soft drinks
And you just might start a party
A dance party?! at 35,000 feet?!
This is what great flights are made of.
October 1, 2015
September 18, 2015
Now’s your chance to Bid For Good. Bid for a once-in-a-lifetime opportunity to get up close and personal with Boyz II Men. One lucky winner will receive a chance to attend our next Live From T5 concert at JFK Airport in New York on September 24, 2015 and also donate funds to three charities focused on children and education.
Boyz II Men, the best-selling R&B group of all time, will be performing their greatest hits and chart-topping singles during a 45-minute set. This concert is exclusively for ticketed customers travelling through Terminal 5.
Through our online Bid For Good charitable auction, one winner and a guest will receive two VIP tickets and a chance to personally meet the legendary R&B trio. All proceeds generated from this Bid For Good auction will be donated to youth-focused, non-profit organizations: Together We Rise, DoSomething.org and the JetBlue Foundation. These organizations are invested in improving youth, education, and community – keystones of our corporate responsibility platform.
September 15, 2015
With over 1,500 projects from across the globe to choose from, you can imagine our exciteMINT when Fast Company tapped Mint as one of their finalists within the Experience category. Of the 14 categories within Fast Company’s Innovation By Design Awards, the Experience category is one we’re particularly proud to be a part of, because for JetBlue, it’s always been about showing more than just a pretty face.
Good design goes beyond the simple act of imbuing a product with visual beauty or perfect functionality. It’s also about making someone feel satisfaction, excitement, or comfort while interacting with it. That’s where experience design comes in, and this year’s finalists and winner exemplify this facet by updating the museum visit for the 21st century.
Cooper Hewitt’s Smithsonian Design Museum took top honors within the category, but we’re in good company among the other finalists – Narita Airport, Nike, Pullman Hotel Group, and Starbucks were all highlighted with their inspiring takes on traditional spaces, and as New Yorkers ourselves, we feel a certain sense of civic pride to see the National September 11th Memorial and Museum on the list as well.
Fast Company had this to say about Mint:
With Mint, JetBlue sought to bring an improved business class experience to passengers at a lower cost. Everything from check-in, to security, to boarding has been cleverly streamlined. And once onboard, flyers are given free wi-fi, a completely revamped entertainment console, better food options, seats which lie flat, and the option to turn that seat into a private pod.
For those of you who have flown Mint on any of our transcontinental flights, you know this description just hints at the totality of the experience. Mint service includes a specialty cocktail, a tapas-style menu by New York City restaurant, Saxon + Parole, fresh coffee from the first purposely-built cappuccino machine for a U.S. airline, amenity kits by Birchbox, and dessert from Blue Marble and Mah-ze-Dahr Bakery. Mint aircraft includes private suites, the widest seat and longest fully-flat bed in the U.S. domestic market*, a 15-inch flat screen with 100+ channels of DIRECTV® programming and more than 100 channels of SiriusXM® satellite radio, and free broadband connectivity with our acclaimed Fly-Fi service.
“We designed Mint knowing that travelers in so-called premium cabins aren’t being offered much more than a premium price,” said Jamie Perry, vice president brand and product development, JetBlue. “We believed we could do it better and at a price that gives more customers access. We freed our design team of limitations, setting a goal to create solutions to challenges facing today’s traveler, and we only approved the ideas that served a purpose.”
The result has disrupted the entire transcontinental market. Mint features a thoughtful product offering and exceptional hospitality from specially trained crewmembers. We’re thrilled with the acknowledgement from Fast Company, and equally thrilled to bring Mint to even more JetBlue routes in the future – from New York to Aruba and Barbados in time for the 2015 winter holidays, and from Boston to Los Angeles and San Francisco beginning in 2016.
*Based on avg. length/width of lie-flat beds on domestic flights operated by U.S. airlines.
September 9, 2015
We are pleased to announce Detroit as Soar with Reading’s first-ever online #BookBattle winner! The online book battle down to the wire. With more than 1.3 million votes cast, Detroit with a furious late rally won with 48% of the votes. The competition was stiff between five select cities – Detroit, Houston, Fort Lauderdale, Los Angeles, and New York –, where Books will be donated in 2016.
Detroit will receive 100,000 new children books as Soar with Reading seeks to replenish this known book deserts. Book deserts are found in communities across America where children and their families have little or no access to purchase age-appropriate books. Results from a 2014 study we commissioned with educational expect Dr. Susan Neuman discovered that in low-income communities, the majority of children had limited, restricted access to purchase books for keep versus middle-income communities where access is plentiful. In addition, according to recent survey – 95 percent of American adults agree that children should have their own books at home and 85 percent of American adults agree that access to age-appropriate books in communities cannot be provided by schools alone.
The city of Hamtramck, a suburb of Detroit, currently has only one age-appropriate book available for every 42 children, compared to the University District where there is one book for every 11 children.
These 100,000 books that Detroit has now won will contribute immediately toward providing access to age-appropriate books for the children and families in low-income areas of Detroit who want to read and learn. And we cannot think of a better way to help inspire humanity.
“Congratulations to the city of Detroit!
September 3, 2015
We are excited to announce an exclusive live performance by one of the most iconic singing groups of all-time, Boyz II Men. We will be hosting this very special concert by the GRAMMY Award-winning group on Thursday, September 24, 2015 at 5 p.m. at JFK’s T5 It should make for “One Sweet Day.”
Boyz II Men released an exclusive video on perezhilton.com announcing the upcoming concert and an accompanying contest.
We are also excited to partner with The Mirage Hotel & Casino in Las Vegas to provide a once-in-a-lifetime opportunity for the group’s most devoted fans. Fans from New York and Boston can enter to receive travel accommodations to see the best-selling R&B group of all time perform at T5, followed by a meet and greet with the trio. Immediately after the show, these winners will then fly with Boyz II Men to Las Vegas and have the opportunity to see the group perform at the Terry Fator Theatre at The Mirage.Boyz II Men are responsible for redefining the R&B genre with smooth harmonies and the timeless quality of their vocals. The group will serenade travelers at T5 with greatest hits including their five Billboard Hot 100 singles. Travelers should also keep an eye out for other surprises from Boyz II Men throughout the day.
Live From T5 features pop-up performances and experiences exclusively for customers traveling through T5.
August 31, 2015
We are delighted to announce Hot Bread Kitchen as the winner of first BlueBud (buddies + budding new companies) program. To kick off the new partnership, Hot Bread Kitchen recently participated in a “Summer Friday” tasting event on our T5 Rooftop at JFK Airport. This innovative bakery provided samples of their renowned multi-ethnic breads whose traditions originate in Armenia, Iran and Morocco, among others, and reflect the incredible diversity of our hometown. Sales of these breads and baked goods help offset the costs of their bakery training program, which supports the empowerment of women with barriers to entering the workforce.
Hot Bread Kitchen is a New York City-based organization working to increase economic security for immigrant and low-income women by providing culinary training and English language skills. Through our BlueBud program, we will offer Hot Bread Kitchen exclusive access to our leadership team, business mentorship and other resources to help the bakery strengthen their organizational execution.
Linda Katz, sales director at Hot Bread Kitchen, was onsite providing samples and shared, “Our mission is to support women who have barriers to employment. We encourage and train women how to bake, place them into professional baking jobs with employers throughout New York City, and are helping to build up the number of women in the culinary field, which at this point is predominately male-dominated. Our primary focus is to sell more bread to help more women,” said Katz.
Hot Bread Kitchen founder Jessamyn Rodriguez started the company in 2008 and was inspired to work directly with immigrants and produce a tangible impact. The product at the heart of Hot Bread Kitchen, as the name might suggest, is its 100 varieties of bread. With a long list of dedicated clients, including Whole Foods and Chop’t, Hot Bread Kitchen has a large collection of multi-ethnic breads that reflect its employee’s diverse cultures.
Stay tuned for more on what’s baking between JetBlue and Hot Bread Kitchen.
August 17, 2015
There’s still time to vote in our #BookBattle. Vote now to select which city will receive a donation of 100,000 books. In honor of the fifth anniversary of our Soar with Reading campaign, we’ve selected five cities with recognized books droughts to compete in this #BookBattle: Detroit, Houston, Fort Lauderdale, Los Angeles and New York City. Voting is open until August 31, 2015. The winning city will be announced in September.
The #BookBattle is one of the elements of this year’s Soar with Reading campaign. In partnership with Random House Children’s Books and Mary Pope Osborne, author of the Magic Treehouse series, we hosted reading events in select cities.
We also launched a pilot program placing three book vending machines in the Anacostia area of Washington D.C., one of the nation’s largest book deserts. These vending machines disperse brand-new, free books to eager children, helping their imaginations take flight.
Soar with Reading, created in 2011, is a program designed to encourage children’s imaginations to take flight through reading. To date, we’ve donated more than $1,250,000 worth of books to communities in need.
August 14, 2015
We’re right in the thick of summer and for many that means travel and sun, but it can also mean humidity and rising warm air, which can lead to the perfect summer thunderstorm. For those of us interested in air travel, though, it can be perfectly inconvenient.
While the recipe for a storm is clear, disruptive summer weather can be unpredictable striking at any time with little to no warning. In aviation, bad weather can get in the way of travel plans.
It takes a lot of moving parts to keep our operations tuned and these teams at JetBlue need to be extra nimble when bad weather strikes:
24 hours, 7 days a week, 365 days a year, an entire team of crewmembers helps to make your experience seamless, but if you want to chip in too, here are some useful tips to make the most of your JetBlue experience, even in bad weather:
Summer weather is unpredictable in its appearance, but with some understanding of how it can impact air travel, we can work together to make sure disruptions and the anxiety they cause are manageable. Remember, there are thousands of crewmembers working hard to make your JetBlue experience as enjoyable as possible, and patience, understanding, and a smile from everyone involved can help ease any travel woes.
August 13, 2015
In July, more than 200 of our customers and crewmembers joined Bellflower, CA residents to restore a decaying playground. The renovated Simms Park is now a secure, safe location for recreation and activity and provides an ADA-compliant play space to more than 1,215 local children and families in the Bellflower community.
Simms Park marks our 22nd playground built in partnership with KaBOOM! and the fourth in California. Since 2005, we have worked together with KaBOOM! to fight the deficit of play for children in underserved neighborhoods and areas by creating safe play spaces throughout our airline’s network. This partnership has successfully engaged more than 5,000 volunteers to move over 30 tractor trailers containing 48,000 cubic yards of mulch (a weight equivalent to nine elephants!) for 22 playground builds. To date, we have restored play for more 50,000 children and as always – helping to inspire humanity.
“This project, especially Build Day, was an amazing and rewarding time for the Bellflower community. Thanks to our proud partnership with JetBlue and KaBOOM!, and the tireless efforts of all of the volunteers and contributors from the planning stages to Build Day, children in Bellflower will have another fun play space to enjoy for many years to come. Partnering with JetBlue and KaBOOM! on this incredible project ensures that children in our community have the opportunity to experience the lifelong benefits of play. Our residents have embraced this new playground as their own since it opened; it has been bustling with activity every day and that is very exciting to see,” said P.J. Mellana, director of parks and recreation at the City of Bellflower.
Mayor Scott A. Larsen, City of Bellflower City Council Members Ray Dunton and Sonny Santa Ines and Mayor Pro Tem Dan Koops were presented with a certificate of special recognition for the grand opening of Simms Park on behalf of Bellflower from the Congress of the United States House of Representatives.
“KaBOOM! is proud to partner with JetBlue, a corporation that values the importance of play in kids’ lives,” said Teresa Crippen, senior project manager at KaBOOM!. “Through this partnership, we will increase and improve play opportunities across the country so that more kids can get the childhoods they deserve filled with balanced and active play.”
August 12, 2015
If you were given the mission to change the world, what would you do? That’s what the remarkable students at Democracy Prep Charter High School in Harlem, New York are tasked with once they reach their senior year.
Here at JetBlue, one of our goals is to Inspire Humanity, and when we noticed that these students in our hometown were doing just that, we decided to help by giving a few students the opportunity to travel to the Dominican Republic to make their mission a reality.
The year-long student-driven research assignment gives each young adult the opportunity to tackle and important local or global issue. By the end of the project the students have written a 15-page paper, given a ten-minute presentation, and most importantly completed 100 hours of work experience in support of their issue.
Tyisha and Ashlynn are two of those students, and they shared their experiences with us:
In my desire to propel my learning outside of the classroom, I visited the Dominican Republic for one week during my school break sponsored by JetBlue. I was able to conduct interviews to analyze the impact of limited resources in public schools on opportunities for higher education. I then compared those findings to higher education opportunities from private schools in the Dominican Republic. During my research, I confirmed the notion that a lack of educational resources is present in some schools.
The rural public school classroom lacked projectors, had one broken computer, and was lined with rundown bookshelves. All of the teachers I interviewed confirmed their need for science laboratories and more academic books.
On the other hand, the private school I briefly visited had abundant resources such as projectors, iPads, SMART Boards, and printers available to students.
I presented these findings to organizations such as JetBlue and Plan International, increasing awareness and mobilizing
influential organizations around this issue. I was able to conclude that my research must be continued and improved for better and long-lasting results.
It would be great to continue this project in my undergraduate years. So many more countries are in need of educational resources. It is vital that governments and organizations see research similar to my own and become convinced to increase funding for public education as education may be the only way for some children to escape poverty and reach their goals.
I first began thinking about my Change the World Project during the summer of my Junior year. At first, I had no idea what I wanted to, moreover, I didn’t know how I was going to get the funds to dream big. I had to start from scratch . After attending a United Nations conference featuring Malala Yousafzai and U.N. Secretary General Ban Ki Moon, I was inspired to focus my project on raising awareness for women’s education in the Muslim World. All fears of rejection decimated as I thought about how Malala, just a teenage girl my age, fearlessly fought for education rights in Pakistan. If she could do it, why couldn’t I?
The original focus of my project was centered on Muslim countries. However, I realized that Muslim countries are receiving a lot of awareness for women’s equality and education rights. It became apparent to me that the Latin Americas have some of the highest rates of domestic violence and human trafficking. I sympathized with the women having come from a long line of women who have experienced their fair share of challenges.
Growing up in Jamaica, the women in my family were bound within a patriarchal culture struck by poverty. My mom and her womanhood was viewed as inferior and her sole purpose of existence was to be the caretaker. My abusive grandfather pressured my mother, as the only female left in the house, to care for him and her younger brother. Her laborious household obligations forced her to drop out of school.
Although, I live in the United States where freedom and equality are generally accessible, I cannot help but notice the subtle prejudice that women still receive.
As I continued to age, I realized that inequality for women was not just happening in Jamaica or the United States, it happens all over the world. It was appalling to me to know that behind the facade of sandy white beaches and beautiful hotels, in the Dominican Republic, gender-based violence is the fourth leading cause of death among women. Additionally, it was even more shocking to know that the Dominican government was planning to ease punishments for laws against women.
As my sister Caribbean country native, I cannot help but feel sympathy, frustration, and anguish for the women and girls suffering in the Dominican Republic. It distresses me to know that girls my age have to live in these kinds of conditions. It is even more distressing to know that their own government is inactive and even helping the problem. The women in the Dominican Republic have stopped voicing out their cries against violence. Even though I am not originally from the Dominican Republic, as fellow human beings, and more importantly as women, it is my duty to help those who have lost the will to voice their calls of freedom.