JetBlue recently announced its eighth annual “One Thing That’s Green” initiative. This ongoing campaign encourages our customers and crewmembers to undertake one green initiative in their daily lives to help reduce their carbon footprint. As such, to date nearly 3,000 JetBlue crewmembers and community volunteers have planted more than 3,500 trees and cleaned nearly three tons of trash in cities including New York, Boston, Los Angeles and Orlando.
To encourage our customers and crewmember, we are partnering with Carbonfund.org Foundation, a leading environmental non-profit organization, to offset the carbon dioxide (CO₂) and other greenhouse gases (CO₂e) for all scheduled flights from April 1 to April 30, 2015. This will allow JetBlue to reduce the carbon impact of 500,000 metric tons of CO₂e or 57.1 million gallons of jet fuel. JetBlue will purchase the equivalent offsets which will be used to protect a 400,000 acre rainforest in Brazil. This protection will in turn generate several million carbon offsets over the next few years.
Over the past seven years, JetBlue has partnered with Carbonfund.org Foundation, allowing travelers to offset part of the carbon footprint from their flights by making a donation to support carbon reduction projects. So far, JetBlue has purchased offsets totaling more than 350 million pounds (158,000 metric tons) of CO₂ and CO₂e emissions. JetBlue, with the assistance of our customers who voluntarily offset CO₂ emissions, help fund technology and forestry projects designed to help reduce the environmental impact of aircraft and prevent harmful greenhouse gases from entering the atmosphere.
WHAT YOU CAN DO:
JetBlue is also encouraging a friendly rivalry between cities within its network. The airline is purchasing offsets for scheduled flights for the month of April to help raise awareness and would like to encourage customers and TrueBlue members to purchase offsets for their own future travel. To help encourage this effort, the city whose TrueBlue members donate the most TrueBlue points to CarbonFund.org via JetBlue.com/donate during the month of May will receive a new greenspace, such as a park or garden, to help breathe new life into their local community. The winning BlueCity will be announced in June 2015.
Last year, JetBlue’s annual “One Thing That’s Green” campaign included a sweepstakes which asked JetBlue’s Facebook fans for input. Customers in cities in JetBlue’s network were encouraged to vote on where the company should build a new greenspace. Hartford, Conn. topped the list with 42,000 votes and will receive its new greenspace on May 18, 2015 as crewmembers and community members join together to revitalize Heaven Skate Park with the City of Hartford and Knox Parks.