February 3, 2012

Digital Refresh On The Taxiway!

You may see some changes to jetblue.com this weekend as we unveil our new website! Today, we’re soft-launching our new website, mobile site, and our first iPhone application.

We’re excited to bring you lots of cool, new features (which we’ll share more about with you very soon), but soft-launch means that we’ll be working over the weekend to ensure that the new site is up and running at optimal performance.

Stay tuned to the iTunes App Store for our iPhone app and check back for more information early next week about how the new jetblue.com, jetblue.mobile.com and iPhone app will refresh your travel experience!

As we launch an updated jetblue.com look for the “feedback” link at the bottom of any page and let us know what you think!

Posted by JetBlue in Breaking News | Permalink | Comments (4) | Share on Facebook | Share on Twitter

February 2, 2012

Unpacked: Electronic Devices

Image courtesy of athomeinscottsdale on Flickr

Welcome back to Unpacked, where we demystify hot topics in the airline industry. This time around we’re tackling electronic devices, otherwise known as those little flashy tools with lots of buttons and a screen that we’re all attached to 24/7. Some of us (#guilty) even feel actual mental and emotional anguish when we have to put our phones down, whether it’s time to eat, sleep, breathe, interact with another human being face-t0-face or hop on a flight. Sometimes we have to remind ourselves that Facebook will in fact still be there tomorrow.

Airlines, including yours truly, ask that you please turn off all electronic devices from the moment we close the cabin doors, during takeoff, landing and any time you’re below 10,000 feet (which generally means you’re in the ascent or descent stage of a flight). We do this because we may need your undivided attention.

Once the plane climbs above 10,000 feet, you can use approved electronic devices, which basically means anything that is in “airplane mode,” so it won’t emit radio signals which could potentially cause electromagnetic interference (EMI). There is some indication, mostly anecdotal, that EMI from personal devices have caused navigational issues, but to date there is no definitive research showing that these devices don’t cause interference. You may wonder why you can use approved devices once the flight is at altitude, and not under 10,000 feet.  Simple reason: There’s more time for your flight crew to inform you what’s happening at altitude than at or below 10,000 feet.

Now, there’s a whole cottage industry among stand-up comics regarding the science (or lack thereof) around the issue of EMI interference with navigational aids.

Let’s just say this about that: If airlines were to go down the road of testing to see if devices were safe to use in-flight, it would be really tricky to prove that something isn’t a problem, and especially challenging in this case.

We know that more and more pilots are using iPads and other electronic devices in the cockpit without incident, and airlines test the specific devices that they routinely use in the course of operating a flight.  The challenge is in testing the safety of 150 different devices being used simultaneously.   Even if we could successfully and safely run a test of this kind, though, how could we run enough tests to cover every possible combination of electronic devices that might be used at a given time to ensure that they will not interfere with the plane’s navigational technology? With new devices releasing all the time, how could we keep up with testing them all?

If some devices were found to be problematic and others not (recent arguments about using the Kindle in-flight come to mind), how would we train our inflight crewmembers to identify those specific devices and enforce this? Having our inflight crewmembers check every device on-board every flight could cause delays and that wouldn’t be fun for anyone.

And let’s face it, even if accurate testing were possible, it would be a pricey venture. We can’t speak on behalf of other airlines, but at JetBlue, we’ve made decisions to invest in things like the friendliest crewmembers in the industry, new aircraft that will fly leaner and greener, and satellite technology for in-flight connectivity to name a few.

We’re not sticklers on the subject by any means. Some have argued that we’ve never seen any problems from electronic devices and should be allowed to use them, while others have argued that history may tell us otherwise. We’re open to any new developments around this hot topic and will consider amending our current philosophy should real evidence emerge that tells us more of the story than what we currently know.

Check out our previous editions of Unpacked and stay tuned for the next up!

Posted by JetBlue in Unpacked | Permalink | Comments (36) | Share on Facebook | Share on Twitter

February 2, 2012

JetBlue Touches Down With Sunday Funday!

Image courtesy of nightthree on Flickr

We’re giving flying football fans a complete pass on Sunday when we kick off a tailgate party at our New York Terminal 5 (T5) at JFK during game time. Get the home field advantage, with a chance to watch the game while snacking on free finger food and one complimentary beer post-security at the our spacious Marketplace.

To celebrate, if you’re flying on game day you can enjoy in-flight $1 drink specials for the first wine, beer or cocktail starting at 6:30 p.m. ET and complimentary Snyder’s Buffalo Wing Pretzels (in addition to our regular unlimited free snacks and non-alcoholic drinks) and catch the high-flying fun at 30,000 feet on your personal seatback television.

The game is our largest single viewership event, with more than 50 percent of our customers estimated to tune in on more than 200 scheduled flights. We air more channels of free sports onboard of any airline in the world. In addition to ESPN, ESPN2, ESPNews, ESPNU, GolTV and Speed Channel, the NFL Network was also added to our lineup during the 2011 football season.

As the largest domestic carrier out of New York’s JFK and in Boston, we’re not rooting for one team over another, but no matter what team you root for, all of our customers are winners on Sunday!

Posted by JetBlue in Breaking News, Customers, Pop Culture | Permalink | Comments (5) | Share on Facebook | Share on Twitter

February 1, 2012

Honoring African American History Month

Each February, the people of the United States have honored the countless contributions made by African Americans to our nation’s history with African American History Month.. This year’s focus is on the unique and vital role played by African American women in shaping our country’s story.

Image courtesy of losangelesdistrict on Flickr

The celebration dates back to 1915, when the the Association for the Study of Negro Life and History (ASNLH) was formed to promote the study of African American history. A full week of education was organized in 1920, and the tradition has grown ever since. When the official celebration of African American history expanded to a full month in 1976, President Gerald R. Ford asked that citizens “seize the opportunity to honor the too-often neglected accomplishments of black Americans in every area of endeavor throughout our history.”

This year’s proclamation is available online at whitehouse.gov.

Posted by JetBlue in Community | Permalink | Comments (0) | Share on Facebook | Share on Twitter

February 1, 2012

Bear Your Heart This Valentine’s Day!

We’re teaming up with Vermont Teddy Bear to offer long-distance loved ones a chance to unite for Valentine’s Day with a beary fun bonus! Today through Thursday, Feb. 2 at 11:59 a.m. ET, enter to win Vermont Teddy Bear’s new giant “Big Hunka Love Bear,” to accompany you on your flight to your Valentine’s location. We’ll fly you with your new “Wingman” to your Valentine of choice.

For additional information, including instructions on how to enter and the full terms and conditions, please visit Vermont Teddy Bear’s Facebook page.


Think of who you’d like to visit for Valentine’s Day, whether a lover, a family member, a friend, or a someone in need, and enter now through Thursday, February 2 at 11:59 a.m. ET for your chance to win!

Posted by JetBlue in Customers, Partners | Permalink | Comments (0) | Share on Facebook | Share on Twitter

January 31, 2012

Max and Erin Enjoy a (Jet)Blue Wedding

Several months ago, we received a note from a lovely couple, Max and Erin, wanting to share their high-flying love story. Max and Erin first met one another other on JetBlue Flight 171 from New York’s JFK to Sacramento, CA on Aug. 17, 2007.

Four years later, they found themselves in the throes of planning their wedding for 125 people in California in November 2011, in Santa Cruz, California. Because they met on JetBlue and love travel, they planned a flight motif for the wedding, with boarding-pass-style invitations, an airplane-cabin-style seating chart where guests can locate their tables for the reception, and in-flight-style gift bags that will be placed at each guest’s place.

The couple relayed how appreciative they are to have met via JetBlue (and for the middle seat being empty between them on that August night), and asked if we had any JetBlue items that they could use the better to properly carry out their wedding theme.

We put our heads together and sent the couple some JetBlue swag, including our signature Terra Blue Chips, that they could share with their wedding guests to celebrate their most special occasion.

Nearly five years after Max and Erin’s fortuitous flight, they try to fly the same red-eye route each year on their anniversary (and also since Erin’s eldest niece has a birthday party at that time each year).

We wish the happy couple many fruitful years of flying JetBlue (and beyond) together!

Posted by JetBlue in Customers | Permalink | Comments (0) | Share on Facebook | Share on Twitter

January 30, 2012

Suze Orman Jets Blue!

Image courtesy of greginhollywood on Flickr

Finance guru Suze Orman recently interviewed with Parade Magazine and, when asked about her biggest splurge, revealed that private planes are her go-to when flying business.

All other occasions? JetBlue all the way.

Read the full article here.

Posted by JetBlue in Pop Culture | Permalink | Comments (0) | Share on Facebook | Share on Twitter

January 29, 2012

JetBlue Park: Countdown To Game Day!

We’re only weeks away from the grand opening of JetBlue Park in Fort Myers. The ribbon-cutting ceremony will take place on Saturday, Feb. 25, only days before the park’s first game on March 3 – a double header between the Red Sox and Northeastern, followed by Boston College. The first regular season Major League Baseball game will be March 4 against the Minnesota Twins.

It’s almost time to play ball at JetBlue Park!

Learn more about our partnership with the Boston Red Sox
See the renderings of JetBlue Park

Posted by JetBlue in Partners, Pop Culture | Permalink | Comments (0) | Share on Facebook | Share on Twitter

January 28, 2012

Now Flying Into Liberia, Costa Rica’s New Terminal


In November, we added Liberia to our BlueCity roster, offering four weekly flights from JFK. The new space at Daniel Oduber International Airport is officially open for business and we’re calling it home. With the capacity to serve 1,500 passengers during peak hours, this addition will position Liberia as one of the best airports in Latin America. Features include 28 check-in counters, art and souvenir shops, restaurants, car rental counters, a VIP lounge, currency exchange counters, a convenience store and more.

Travel to Liberia is growing!

Increased traffic year over year proves that Liberia has become a popular travel destination. In November 2011, 35,140 travelers passed through LIR, while the previous year saw 27,291; an increase of 29%!

Posted by JetBlue in BlueCities, Breaking News, Partners | Permalink | Comments (0) | Share on Facebook | Share on Twitter

January 27, 2012

Dave on CNBC’s Fast Money

Following yesterday’s earnings announcement, our CEO Dave guested on CNBC’s Fast Money to talk about our financial results, airline partnerships, our fuel hedging strategy and more.

Posted by JetBlue in In The News | Permalink | Comments (0) | Share on Facebook | Share on Twitter