November 19, 2014

A note from Robin Hayes

Since JetBlue’s first flight, we’ve never sat still. Our airline has morphed over the years in response to dramatic changes in our industry and the shifting needs of our Customers.  We’ve added products like Even More , Mint, Fly-Fi, and grown our network internationally while providing a better experience at a great value.

Today we’re announcing a couple major initiatives for the future that will continue to evolve our product so we can maintain our competitive edge and deliver for our customers, our crewmembers, and our shareholders. One thing that’s not changing is our culture of service and our commitment to our customers.

  • Branded Fares – Beginning in the first half of 2015, customers will be able to choose between three fare bundle options that provide new choices and allow travelers to tailor each trip to their preferences. The first fare bundle will be designed for those customers who don’t traditionally check a bag; the latter two will offer one and two free checked bags, respectively, along with other attractive benefits, like additional TrueBlue points and increased flexibility. These new options will allow us to tailor our offerings to individual customers in a way that is simple and transparent. You will hear a lot more about the features of this plan over the next several months. We want to be sure customers understand how this approach works for them when we roll it out officially in mid-2015.
  • Cabin Refresh – Our customers love the look and feel of our new Airbus A321 jets. In fact, this aircraft is rated significantly higher than other aircraft in our satisfaction surveys. Beginning in mid-2016 we’ll retrofit our A320 aircraft – which are the workhorse of our fleet – with the same lighter and more comfortable seats found on our A321 along with the improved 100+ channels of DirecTV on beautiful 10” widescreen displays. These modern seats will enable us to increase the total number of seats on our planes – which helps us continue our low fare commitment – while still offering the most legroom in coach by a significant margin. The entire aircraft will be upgraded with power ports accessible at every seat along with new lighting, new lavatories, and more.

seatsThe JetBlue experience will keep getting better. In fact, we are very excited to announce today that customers can keep enjoying free access to Fly-Fi – the industry’s fastest connectivity product – thanks to new partnerships with Time Inc., Verizon, and the Wall Street Journal. All of our 140 Airbus A320/A321 jets are expected to have Fly-Fi by the first half of 2015, with EMBRAER 190 installations beginning thereafter. Another game-changing product, Mint — our refreshing new take on a premium experience –has been extremely well received on flights from New York to Los Angeles and San Francisco. By the end of the first quarter all flights to both cities will feature Mint.

 

Robin Hayes
President, JetBlue Airways

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November 12, 2014

International Arrivals at JFK T5

Our Terminal 5 at JFK has been a fan favorite since we opened its doors in 2008. In a recent press conference, Vice President Joe Biden, and New York Governor Andrew Cuomo called T5 “breathtaking, ” and a prime example of what airport terminals should look like.

Today we’re excited to begin operations in an expanded space created to accommodate international arrivals into our home at T5. Previously, our international arrivals all went through Terminal 4, but as JetBlue President Robin Hayes and other dignitaries highlighted in a media preview last week, adding a dedicated Customs and Border Protection checkpoint able to accommodate up to 1,400 customers per hour. It will also house 40 state-of-the-art automated passport control (APC) machines and 10 Global Entry kiosks designed to expedite travelers through the U.S. Customs and Border Protection (CBP) process in a more timely and efficient manner.

The media day also included a rather exclusive tour where we were able to take a few photos before Customs and Border Protection officially started operations. Check out the photos below (but remember, our friends at CBP request you put your own cameras away when moving through the active customs area!)

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Photo Nov 06, 6 30 49 PM

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November 11, 2014

JetBlue partners with Veterans Advantage to support veterans and military families

JetBlue, in partnership with Veterans Advantage, today introduces a new discount program for U.S. active duty military, retired Veterans, National Guard and Reserve and their families.

Members enrolled in Veterans Advantage will receive a 5 percent discount off of base fares on JetBlue flights with no blackout dates. JetBlue will also waive its standard $25 phone booking fee when Veterans Advantage members call 1-800-JETBLUE to book with their discount. Members enrolled in TrueBlue, JetBlue’s loyalty program, will also earn points from their trips for use on future travel. Active military members and their dependents will also be able to pre-board flights and check up to five bags for free when traveling on duty or two bags for free on leisure trips.

For more information on JetBlue’s Vets in Blue platform, visit JetBlue.com/military.

(a) Rules and restrictions apply: Veterans Advantage members will receive a 5% discount off the base fare for all JetBlue flights booked by March 23, 2015.  To qualify, at least one Customer on the reservation must be a member in good standing of the Veterans Advantage program at time of booking.  Joining Veterans Advantage requires payment of a membership fee, and compliance with certain Terms of Service.  Customers may be eligible to enroll in a 30 day trial of Veterans Advantage, to discover this discount and other special benefits.  To book a flight with the discount, Veterans Advantage members must call 1-(800)-JET-BLUE (538-2583). Discount is not available for online bookings or any other booking method.  Discount is valid on base fare for JetBlue flights only, and is not valid in connection with JetBlue Getaways vacation packages, TrueBlue award flights, flights on partner airlines, baggage or other fees, surcharges, taxes, or any other products or services. Discount cannot be combined with other offers or discounts, is not applicable to special Military (MIL) fares, cannot be partially redeemed, has no cash value, is not redeemable for cash, and is non-transferable.  Other restrictions apply, see General Terms for details.  

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November 10, 2014

Vets In Blue

Today we’re thrilled to announce our newest custom livery, one that is very close to our hearts as we celebrate our veterans this week, Vets in Blue.

Vets in Blue joins our fleet this week with a dedicated charter flight from New York to Washington, DC with current and former members of the United States Armed Forces spanning several generations. The first “Vets in Blue” flight also included JetBlue crewmembers who are veterans of military service, including the first two pilots in the cockpit and the four inflight crewmembers.

“Vets in Blue” is the latest addition to JetBlue’s exclusive legion of partnership aircraft celebrating organizations and causes, including “Blue Bravest,” which raises awareness for the FDNY Foundation, and “I Love New York,” highlighting New York State Tourism.

Customers are encouraged to keep an eye out for a first glimpse of “Vets in Blue” as it travels to destinations including Boston, New York and Washington, DC. To assist avid plane-spotters, or veteran supporters, the currently scheduled flights* of tail number n775JB “Vets in Blue” is as follows:

DEPARTURE TIME

(Local Airport Time)

FLIGHT NUMBER

ORIGIN

DESTINATION

(NOV 10)

Charter

JFK

DCA

(NOV 10)

Charter

DCA

JFK

9:00 AM (NOV 11)

1701

JFK

FLL

12:50 PM (NOV 11)

1272

FLL

LGA

4:29 PM (NOV 11)

1161

LGA

PBI

8:20 PM (NOV 11)

122

PBI

BOS

7:00 AM (NOV 12)

215

BOS

DFW

11:10 AM (NOV 12)

1214

DFW

BOS

4:45 PM (NOV 12)

1351

BOS

MCO

8:49 PM (NOV 12)

1352

MCO

BOS

7:00 AM (NOV 13)

215

BOS

DFW

11:10 AM (NOV 13)

1214

DFW

BOS

4:45 PM (NOV 13)

1351

BOS

MCO

8:49 PM (NOV 13)

1352

MCO

BOS

*Flights are subject to change based on operational necessity. You can track tail number N775JB live at FlightAware.com

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November 3, 2014

Fly It Forward

If you were given one flight to spread good…
Where would you go?
What would you do?

It’s a simple question, with some potentially amazing answers. This is why we decided to launch Fly It Forward, a social movement we see as a public manifestation of our mission to inspire humanity.

Our Senior Vice President of Commercial, Marty St George said it best, “It’s easy to get caught up in the mechanics of travel and overlook the reasons why people travel. Everyone travels for their own reasons. It’s those stories, those connections with individuals that inspire us all. At JetBlue, we have the means to facilitate those human connections. With Fly It Forward, we’re pulling the humanity and goodness that already exists to the forefront by making the sharing of these stories possible. It’s easy to say our mission is to inspire humanity, but it’s quite a feat to make that mission known and felt.”

tameka

Fly It Forward started with crewmembers nominating individuals within their communities they thought they were worthy of a flight. Tameka from Chicago was first. The director of I Grow Chicago, an organization providing a safe haven to at-risk members in her community, Tameka was invited to attend The World Conference on Indigenous Peoples at the United Nations in New York City. We were honored to help bring Tameka to our hometown, but that was only the beginning of the trip for this Fly It Forward ticket.

 

 

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Lisa, a ground operations crewmember at JFK had heard the story of another local New Yorker, working to regain her independence after a tragic accident, so our Fly It Forward ticket brought to New York by Tameka was handed off to Teena, who’s dream of a trip to Seattle was made real after a year of hard rehabilitation.

 

 

 

In Seattle, Teena handed the Fly It Forward ticket on to Peter, an artist looking to make his mark back on the streets of New York. If you find yourself smiling up at a colorful mural in Brooklyn one day, you can thank artist Ten Hundred.

 

Louis from Stratford, CT can also thank Peter for handing off the Fly It Forward ticket to him back in New York. Louis runs the non-profit Haiti Lumiere de Demain, providing educational opportunities for children in his home country of Haiti. Watch this inspiring video about Louis’s efforts to help the children in La Gonave gain the tools needed to improve their own world.

In Haiti, Louis handed the Fly It Forward ticket onto Astrel Clovis, an inspirational man who’d put his dream of returning to run in the New York City Marathon on hold in the wake of the Haiti earthquake. This year though, Astrel was invited to run his second New York City Marathon by Sean Penn and his J/P HRO team. Seeing Astrel and the J/P HRO team run past our headquarters in Long Island City was an exciting moment that showcases the human spirit to preserver.

 

Now that Astrel is in New York though, the Fly It Forward ticket is ready for it’s next recipient to carry it onward. Where will it go next? Who will carry it? These are questions we want you to help us answer.

Our Fly It Forward travelers will get to choose from a list of candidates in the destination they’re flying to. These candidates are looking to fulfill a dream, join a humanitarian effort or making a meaningful impact on the world.

  • Do you have your own story to tell? Log on to Twitter or visit the Fly it Forward site and tweet us where you want to fly, and why, in 140 characters or less using #FlyItForward.
  • Know someone with a story?  Log on to Twitter or visit the Fly it Forward site and tweet us where they want to fly, and why, in 140 characters or less using #FlyItForward.

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October 2, 2014

JetBlue Crewmembers Recycle 37,000 lbs. Of Clothing

recycled uniforms

If you’ve flown JetBlue in the last few months, you’ve certainly noticed those sharp new uniforms they’re now sporting. We’re incredibly proud of the first big refresh to our uniforms since we were founded in 2000, but as with any big wardrobe update, we were left wondering what to do with all those retired styles that still had some use in them.

While some of you may be able to take a trip to the local vintage shop or Goodwill, with uniforms coming in from more than 10,000 crewmembers, a trip to the local Salvation Army wasn’t really an option for us, so we started looking for creative ways to clear out the closet while keeping with our values. After a lot of research, and learning from some truly inspiring groups, we finally found a solution.

JetBlue Airways announced today a recycling donation of more than 18.5 tons of used clothing, uniforms and fabric to several non-profit partners including Planet Aid, a 501(c)3 nonprofit organization that collects and recycles worn clothing and shoes to support health, agricultural, educational, and environmental programs in Africa, Asia, the Caribbean and Latin America. 18.5 tons, or about 98,666 t-shirts is a lot to transport, so JetBlue partnered with Loomstate to bring it all together. Loomstate is part of the new wave of fashion houses that see beauty in creating high-end pieces from recycled materials. With their expertise in recycling fabric, JetBlue was able to find a purposeful second life for its old uniforms.

As part of JetBlue’s uniform recycling program, donated clothing items can now be worn again. Donated items were sent to eight donation centers and regulated uniform, like pilot and flight attendant uniforms, were sent to special facilities in Arizona or Massachusetts to be turned into more fabric. – sorry folks, you’re not going to find easy pilot outfits for Halloween. Those uniforms can’t just be resold so people can pretend to be a JetBlue pilot!  Of the 37,000 pounds of collected textile, approximately 11,538 pounds were donated as clothing and 25,462 pounds were shredded and donated as fabric, resulting in zero pounds going to landfill.

Although flight attendants and pilots first come to mind when thinking about uniforms, there is a cadre of other uniformed crewmembers within an airline. JetBlue crewmembers, from various stations voluntarily brought in their old uniform pieces and the airline organized local pickups and deliveries to sorting centers. At these centers, pilot shirts were sent for shredding and recycling. Other pieces were packaged with donations of clothing and shoes from around the country and sent to communities in need in throughout the US, Africa, Asia and the Caribbean. Most of the clothing collected by Planet Aid will be given a second life. These items are bundled in Planet Aid warehouses and shipped to other countries where the demand for used clothing is high.

Sophia Mendelsohn, JetBlue’s head of sustainability was key to this initiative, “At JetBlue, we are conscious of the greenhouse gas emissions from our planes and the impact we create from our buildings and crewmembers. We are always thinking about saving jet fuel to reduce emissions. Yet, we should also be thinking about other ways to decrease our impact. With the introduction of our new uniforms, we sought out creative yet useful ways to save the old uniforms and fabric from landfills,”

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JetBlue encourages customers to also explore ways to donate used clothing and fabric. Visit our partners for more details at PlanetAid.org, SalvationArmyUSA.org or Goodwill.org.

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October 1, 2014

“Now You Can Tell Everybody”… Aloe Blacc Wows the Crowd at Live From T5

Aloe Blacc wows the crowd With his thirdsolo album Lift Your Spirit, the rapper-turned-singer Aloe Blacc wowed the crowd at last night’s Live From T5 Concert Series at JFK Airport. Selling over 1.1 million singles, the acclaimed pop-soul singer and songwriter, brought an of-the-moment twist to JetBlue’s surprise and delight concert series. aloe2   JetBlue and Aloe Blacc partnered with XIX Recordings/Interscope Records and Radio 103.9  to provide some of Aloe’s biggest fans with special access to the show and a VIP Meet & Greet. Additionally, as a special treat, JetBlue provided a once-in-a-lifetime opportunity to several lucky loyal TrueBlue members and their guests traveling through JFK. As top members of the airline’s loyalty program, these dedicated customers were able to personally meet Aloe Blacc before the performance.

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Customers and crewmembers alike sang along to some of Aloe’s top hits such as “The Man”, and “Wake Me Up”. Look for video from the show on upcoming JetBlue flights later this fall.

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September 26, 2014

JetBlue Cares

Were you impacted by the PEOPLExpress service suspension? If so, JetBlue would like to help. For those PEOPLExpress customers previously scheduled to fly within existing JetBlue markets (Boston – New Orleans, Tampa or West Palm Beach; Newark – Tampa or West Palm Beach) between September 26 and October 5, call us at 1-800-JETBLUE to explore alternate travel options.

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September 24, 2014

Thanks a million!

1million

Yesterday, we connected our 1 millionth personal electronic device with Fly-Fi®, our super-fast broadband Internet in the sky! Thanks a million for surfing, browsing, uploading, downloading, searching, streaming, playing, reading, watching, listening, writing, clicking, sending, receiving, buying, liking, posting, blogging, Instagramming & tweeting onboard.

To celebrate, and show how easy it is to stay productive when you’re flying with an “at home” broadband experience, we sent our Social Media Support team (those wonderful folks you talk with on Twitter and Facebook) out to meet our customers “IRL” while continuing to work from 35,000 feet monitoring and talking with JetBlue customers.

 

 

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September 19, 2014

Media Post Roundtable: How Climate Change Affects Companies

We are proud to have our very own Head of Sustainability, Sophia Mendelsohn featured along with Nestlé USA’s Chairman and CEO Paul Grimwood and Starwood Vice President Sustainability, Global Citizenship Andrea Pinabell  in this Mediaplanet roundtable discussion on the importance of sustainability in business. Presented here is her portion of the conversation with Mediaplanet

GREEN BUSINESS New studies show that businesses that develop goods and services that reduce the impacts of climate change, water scarcity and emissions are more successful than business that don’t.

Mediaplanet: How do you see climate change impacting your business in the future?

Sophia Mendelsohn Head of Sustainability JetBlue Airways

Sophia Mendelsohn
Head of Sustainability
JetBlue Airways

Sophia Leonora Mendelsohn: Airlines are particularly vulnerable to the effects of climate change. Scientists predict climate change will bring more frequent and severe weather events, and such episodes can disrupt flight schedules and threaten physical infrastructure.  We believe that raising awareness among crew members and customers about climate change is part of our responsibility.

MP: What do your customers say are the most important sustainability issues to them?

SM: Our customers want to know that in the future, there will still be naturally beautiful, healthy destinations– like clean beaches and national parks– to fly to. We agree. With customer support, we have increased recycling onboard and in terminals, and increased greenhouse gas offsetting to start to protect those places.

MP: How have you witnessed sustainability initiatives change within the past five years?

SM: People now recognize that business and environmentalism are completely compatible. We have invested in Sharklets – curved extensions to the wing that provide greater lift and improve fuel efficiency by roughly 3 percent on all our new A320s and A321s. We have advocated for the use of Sharklets since 2006, when we partnered with Airbus to test designs on our aircraft. Through our use of Sharklets, last year we avoided roughly 5,210 metric tons of CO2 emissions and $1.7 million in fuel costs.

MP: What is one way that your company is lessening your environmental footprint?

SM: There’s an old business adage, “You can’t manage what you don’t measure.” We are starting to measure and value natural resources the same way we do finances. We are calculating our waste to landfill, recycling, composting and water use. We are also attempting to measure and value the priceless– the worth of the Caribbean’s natural beauty to our ticket sales. Without this region’s healthy ecosystem, a major portion of our business would not exist.

MP: What is one of the greatest challenges you face when implementing new sustainability initiatives?

SM: Aviation has depended and changed thanks to science and innovation. Because of funding for this creativity, planes have gone from single-seaters to double-deckers in a hundred years. In the next hundred, biofuel and efficient technology will make the industry sustainable.  These need investment from governments and companies to bring benefits to consumers. Our biggest challenge is the cost and availability of biofuel vs. traditional jet fuel. We could not fly entirely on biofuels and offset all emissions without raising prices.

MP: Where is the future of sustainability going? What are some new trends that you’re excited about?

SM: Sustainability will be so woven into standard business practice that it won’t be a standalone issue anymore. What we now call “addressing climate change” will simply be risk mitigation. Volunteering, philanthropy, and social responsibility will just be brand building and protection. As social media continues to increase transparency and bring consumers closer to brands’ personalities, we’ll start to see companies the way we see people as good or bad citizens.

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